4FINGERS TARGETS 20 MORE OUTLETS
Singapore casual dining chain sees growing demand in Malaysia, Asia Pacific
4FINGERS, a Singaporean chain of casual dining restaurants, are looking to open 20 outlets in Malaysia over the next four to five years.
Following the launch of its fourth store in Malaysia at Berjaya Times Square, the company said it had ambitious growth and expansion plans in Malaysia and the AsiaPacific region.
“We are exploring accessible areas where our chicken will be in demand,” 4FINGERS chief executive officer Steen Puggaard told NST Business.
4FINGERS has grown from one outlet to 21 across Malaysia, Australia, Singapore and Indonesia in just four years.
With the demand for its prod- ucts growing, 4FINGERS is planning to take its recipe global, with Europe and the United States the expansion targets.
“We invested RM3.2 million in our first four outlets. We are currently searching for the right leases to meet the growing demand in Malaysia.
“We have customers who are asking for 4FINGERS to be delivered to their doorsteps, and are, thus, exploring having a delivery service as well to serve more customers,” he said.
To a question on poultry supply and pricing, quality and delivery, Steen said the company rotated its suppliers depending on their ability to be consistent in ensuring a steady supply of chickens with the right quality and for the right price.