Sin­ga­pore ca­sual din­ing chain sees grow­ing de­mand in Malaysia, Asia Pa­cific

New Straits Times - - Business / Media & Branding - KUALA LUMPUR

4FINGERS, a Sin­ga­porean chain of ca­sual din­ing restau­rants, are look­ing to open 20 out­lets in Malaysia over the next four to five years.

Fol­low­ing the launch of its fourth store in Malaysia at Ber­jaya Times Square, the com­pany said it had am­bi­tious growth and ex­pan­sion plans in Malaysia and the Asi­aPa­cific re­gion.

“We are ex­plor­ing ac­ces­si­ble ar­eas where our chicken will be in de­mand,” 4FINGERS chief ex­ec­u­tive of­fi­cer Steen Pug­gaard told NST Busi­ness.

4FINGERS has grown from one out­let to 21 across Malaysia, Aus­tralia, Sin­ga­pore and In­done­sia in just four years.

With the de­mand for its prod- ucts grow­ing, 4FINGERS is plan­ning to take its recipe global, with Europe and the United States the ex­pan­sion tar­gets.

“We in­vested RM3.2 mil­lion in our first four out­lets. We are cur­rently search­ing for the right leases to meet the grow­ing de­mand in Malaysia.

“We have cus­tomers who are ask­ing for 4FINGERS to be de­liv­ered to their doorsteps, and are, thus, ex­plor­ing hav­ing a de­liv­ery ser­vice as well to serve more cus­tomers,” he said.

To a ques­tion on poul­try supply and pric­ing, qual­ity and de­liv­ery, Steen said the com­pany ro­tated its sup­pli­ers de­pend­ing on their abil­ity to be con­sis­tent in en­sur­ing a steady supply of chick­ens with the right qual­ity and for the right price.

Steen Pug­gaard

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