Honda Malaysia to launch 6 new mod­els this year

New Straits Times - - Business -

KUALA LUMPUR: Honda Malaysia Sdn Bhd will launch six new mod­els and vari­ants this year in­stead of the four it had ini­tially planned fol­low­ing its pos­i­tive per­for­mance in the first half of the year, said its man­ag­ing di­rec­tor and chief ex­ec­u­tive of­fi­cer Kat­suto Hayashi.

Hayashi said in the first six months of the year, Malaysia’s southern re­gion recorded sales of over 10,500 units, with 70 per cent, or more than 7,300 units, be­ing sold in Jo­hor alone.

He said over­all, sales in the southern re­gion in­creased by 30 per cent com­pared with the same pe­riod last year, and ac­counted for about 20 per cent of Honda Malaysia’s total sales of 52,527 units.

“Honda Malaysia’s mar­ket share grew by 18.5 per cent in the first half of the year, com­pared with 14.4 per cent in the same pe­riod last year.

“The Honda City re­mains the favourite model in the southern re­gion dur­ing this pe­riod, with close to 3,000 units sold,” he said at the open­ing of Wang Loo Mo­tor Sdn Bhd’s Honda 3S Cen­tre here yes­ter­day.

Hayashi said the new mod­els would help keep Honda Malaysia on track to­wards achiev­ing its sales target of 100,000 units for 2017.

“We started 2017 on a strong note with the launch of the BR-V, which sold close to 12,000 units in six months, fol­lowed by the launch of the new Honda City in March.

“We main­tained this mo­men­tum with the re­cent launches of new Jazz Petrol, new Jazz Sport Hy­brid i-DCD, and the all-new CR-V with Next Gen­er­a­tion Ad­vanced Safety Tech­nol­ogy, Honda Sensing, in June and last month, re­spec­tively.”

He said the mod­els were well­re­ceived by Malaysians, ad­ding that Honda would con­tinue to de­liver its best in or­der to keep the mar­ket in­ter­est­ing. Ber­nama

Kat­suto Hayashi

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