Smash­ing spon­sor­ship for grass­roots

New Straits Times - - Sport -

THE in­crease in cor­po­rate spon­sor­ship among lo­cal bad­minton clubs is seen as a good sign for grass­roots de­vel­op­ment in Malaysia.

This was the sen­ti­ment of in­de­pen­dent shut­tler K. Yo­gen­dran, who on be­half of his club, New Vi­sion Bad­minton Academy (NVBA), yes­ter­day signed a RM300,000 deal with sports brand Fleet In­ter­na­tional Hold­ings Sdn Bhd.

Yo­gen­dran, 35, is also bound for the World Cham­pi­onships in Glas­gow, Scot­land this month, com­pet­ing in the mixed dou­bles with In­dian na­tional Pra­jakta Sawant.

“For in­de­pen­dent shut­tlers like us, it is not easy be­cause bad­minton is not a cheap sport,” said Yo­gen­dran af­ter the sign­ing cer­e­mony at Wisma OCM (Olympic Coun­cil of Malaysia).

“Take this World Cham­pi­onships for ex­am­ple, we have to fork out our own money, and a trip to Glas­gow is not cheap. All in all in­clud­ing our coaches, we would need at least RM35,000).

“So we wel­come spon­sor­ship deals, and we are thank­ful to have Fleet show their sup­port for all our hard work.”

The one-year deal, which is in cash and kind, is for all four elite shut­tlers at the club in­clud­ing for­mer BA of Malaysia (BAM) shut­tler Goh Giap Chin, women’s sin­gles K.Let­shanaa and six ju­nior shut­tlers.

“Spon­sor­ship deals are def­i­nitely a good sign for lo­cal bad­minton clubs as it shows that more and more peo­ple are do­ing their part in help­ing raise the level of the sport.

“BAM are the na­tional as­so­ci­a­tion, but we can­not just de­pend on them alone, clubs will have to play their part in help­ing the na­tional body pro­duce more play­ers. At the end of the day, we are all play­ing for the coun­try.”

Yo­gen­dran-Pra­jakta open their cam­paign at the world meet (Aug 21-27) against Tai­wan’s Lu Ching Yao-Chi­ang Kai Hsin.

Also present at the cer­e­mony yes­ter­day were Fleet In­ter­na­tional’s man­ag­ing di­rec­tor Teo Tong Wah, BAM’s hon­orary trea­surer Datuk V. Subra­ma­niam, OCM’s as­sis­tant sec­re­tary gen­eral Datuk Sieh Kok Chi and NVBA’s man­ager R.Mano­jku­mar. Fabian Peter


Fleet In­ter­na­tional’s man­ag­ing di­rec­tor Teo Tong Wah (sec­ond from left), BAM hon­orary trea­surer Datuk V. Subra­ma­niam (third from left), OCM as­sis­tant sec­re­tary gen­eral Datuk Sieh Kok Chi (right) and NVBA man­ager R. Mano­jku­mar at the sign­ing cer­e­mony at Wisma OCM yes­ter­day.

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