Com­pany un­veils 2 spe­cial edi­tion mod­els at Volk­swa­gen Fest, plans more cam­paigns

New Straits Times - - Business | News - LIDIANA ROSLI SHAH ALAM bt@me­di­aprima.com.my

VOLK­SWA­GEN Pas­sen­ger Car Malaysia (VPCM) saw an in­crease in sales in the first half and ex­pects con­tin­ued mo­men­tum this year.

“There’s def­i­nitely a jump in sales in the first half of this year, and we be­lieve this is be­cause of the bet­ter eco­nomic con­di­tions,” said its di­rec­tor Erik Win­ter, with­out re­veal­ing how big of a jump the sales fig­ure was.

“There were a lot of un­cer­tain­ties last year and Malaysia was hit hard by cur­rency vo­latil­ity, but things have some­what sta­bilised now and that’s re­flected in our sales fig­ures,” he said on the side­lines of the Volk­swa­gen Fest 2017, here, yes­ter­day.

Win­ter said VPCM had more at­trac­tive cam­paigns planned for the rest of the year.

“One cam­paign that we are do­ing right now is of­fer­ing spe­cial low in­ter­est rates for po­ten­tial cus­tomers so that they, too, can ex­pe­ri­ence how it is to be a Volk­swa­gen owner,” said Win­ter.

“The cam­paign will end next month. So far, it has gained a lot of at­ten­tion and we will roll out more cam­paigns in the fu­ture.”

Win­ter was re­fer­ring to the spe­cial low-in­ter­est rate pro­mo­tion for hire-pur­chase loans, which is from as low as 0.28 and 0.88 per cent per an­num for the Vento and Pas­sat vari­ants, re­spec­tively.

Win­ter had ear­lier un­veiled two new spe­cial edi­tion mod­els — the Jetta ALLSTAR and the 60th Merdeka Edi­tion Bee­tle — to cel­e­brate Malaysia’s 60th year of in­de­pen­dence. Priced at RM109,990, the Jetta ALLSTAR comes with RM3,000 worth of ex­clu­sive ac­ces­sories such as alu­minium sports ped­als, rear trunk spoiler, “ALLSTAR” scuff plates, em­blems and car­pet mats. It comes in four colours: Candy White, Platinum Grey, Re­flex Sil­ver and Deep Black.

Sim­i­lar to the iconic Her­bie Bee­tle, the Merdeka Edi­tion Bee­tle has the num­ber “60” splashed on its hood and liv­ery.

Priced at RM136,888, only 16 ex­clu­sive units are avail­able for pur­chase.

All 16 come with a five-year war­ranty, 60 months road tax and a lim­ited-edi­tion suit­case.

The Volk­swa­gen Fest, be­ing held at the Se­tia City Con­ven­tion Cen­tre in Shah Alam, ends to­mor­row.

The Volk­swa­gen Jetta ALLSTAR on dis­play at the Volk­swa­gen Fest 2017 in Shah Alam. The car comes with RM3,000 worth of ex­clu­sive ac­ces­sories. PIC BY MUHAM­MAD SU­LAIMAN

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