WHAT IS THE IMPACT OF MUSIC STREAMING? The technology that comes with it took me by surprise. US recording artiste Chance the Rapper gained recognition and won an award by having his music put across streaming platforms. How artistes make royalties off streaming platforms alone is an innovative step into the future. How people tune into their favourite music/
musician has significantly changed.
However, since streaming is still in its infancy, the potential drawback is that some artistes are not deservingly getting the returns they should be getting. People bootleg songs and share them for free. I hope that pioneers of streaming technologies will push for policies to ensure the talents leveraging off them will
be rewarded with some form of positive reassurance.