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New Straits Times - - Bots -

WHAT IS THE IM­PACT OF MU­SIC STREAM­ING? The tech­nol­ogy that comes with it took me by sur­prise. US record­ing artiste Chance the Rap­per gained recog­ni­tion and won an award by hav­ing his mu­sic put across stream­ing plat­forms. How artistes make roy­al­ties off stream­ing plat­forms alone is an in­no­va­tive step into the fu­ture. How peo­ple tune into their favourite mu­sic/

mu­si­cian has sig­nif­i­cantly changed.

How­ever, since stream­ing is still in its in­fancy, the po­ten­tial draw­back is that some artistes are not de­serv­ingly get­ting the re­turns they should be get­ting. Peo­ple boot­leg songs and share them for free. I hope that pi­o­neers of stream­ing tech­nolo­gies will push for poli­cies to en­sure the tal­ents lever­ag­ing off them will

be re­warded with some form of pos­i­tive re­as­sur­ance.

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