VIDA TO LAUNCH BOOK
After releasing her debut single ‘I Am Me’ last month, Vida is thrilled to launch her book, out next month. TAHIR ALHAMZAH has the story
FROM pushing her beauty and healthcare products to releasing a song, there is no denying that Vida’s strategy works in reaching the masses.
Hot on the heels of her debut single, larger-than-life entrepreneur, Datuk Seri Hasmiza Othman, or Vida, is focusing on the release of I Am Me: Rahsia Niaga DS Vida, which chronicles her success story.
She hopes that the book is used as a guide and a source of inspiration for budding entrepreneurs.
“It is not exactly my biography but rather, it tells the story of how I built my business empire. There are stories about my life experiences that were the driving force behind the success,” Vida told New Straits Times about the book, authored by Zinitulniza Abdul Kadir.
Vida said the idea was first mooted last month by Institut Terjemahan & Buku Malaysia (ITBM)’s representatives.
“They presented a unique and interesting publication concept, which caught my attention. I was sold on the idea almost immediately.
“ITBM came with the idea at the right time and with the right concept.
“Before this, many had approached me, but nothing came into fruition. I supposed it was never meant to be,” said the 45year-old, who added that she had been approached by more than 30 parties.
Due to her schedule, Vida had ITBM and Zinitulniza document everything, from interviewing to photography, all within a day.
“With the time constraint, it’s amazing to see how the team completed everything under 22 hours (from 8am to 5am the following day). The interview took six hours,” said Vida, who was informed that it was among the fastest publishing projects handled by ITBM.
The first edition of I Am Me: Rahsia Niaga DS Vida will see 10,000 copies printed.
It will be launched at the Indonesia International Book Fair on Sept 9. Priced at RM68, it will be distributed here and in Indonesia.
“The launch in Jakarta will be in line with my plans to tap the Indonesian market.
“I have a presence there, thanks to the impact of my debut single.”
The book can be pre-ordered on itbm.com.my