Baskets-ful of tradition

Through its accessories, Mowgli Store supports traditional crafts and artisans, writes

TRAVELLING is more than just a vacation or a fun escapade for entrepreneur Safuraa Razak. She loves nothing more than learning theculture of the places she visits. She spends time with the locals to learn more about their language and handicraft.

The unique souvenirs that she buys from each trip is a reminder of her travels.

“Every time I step on a carpet, carry a bag, smell a wicker basket or view an artwork, I am reminded of a trip,” says the 29 year-old.

This eventually led her to launch Mowgli Store in 2015. She wanted a brand that represents the part of us that is curious, appreciative of aesthetics and who dare to dream.

Mowgli Store offers a contemporary twist on traditional crafts.

“When I created the brand, which is based on the popular fictional character from I wanted it to evolve to be everyone’s friend — a person who curates products from places he visits, people he has met and memories he has experienced, and which are shared through home decor and accessories.”

Mowgli Store’s first product is the belly basket. The eco-friendly handwoven basket is made from seagrass. Traditionally used as rice baskets, the lightweight material and collapsible design allows it to be handy for multiple uses including home decor.

“I am drawn to wicker because each product speaks for itself through the material, technique, uniqueness, scent, texture and use.

“It is amazing how much you can know about a place from the components of an object. You can find similar designs anywhere in the world, but what distinguishes one from another is the details. Different plants, processes and weaving techniques make it impossible to find the same products.”

VILLAGE ARTISANS

From research, she found that the baskets were made by artisans from a Vietnamese village, She reached out to a villager who introduced her to the artisans.

For Safuraa, it is important to understand the back story of the baskets. This is to educate customers on the importance of the make and origin of the product and the