NEW AND ENHANCED CITIGOLD

New premier account offers digital wealth management tools for more personalised experience

CITI Malaysia recently launched its enhanced Citigold offering, a premier relationship banking account that delivers a more personalised experience.

The new Citigold value proposition includes digital wealth management tools to help clients better manage their portfolios.

Citi Wealth Insights is an online platform where clients can obtain articles and videos by Citi analysts, which cover the most pressing, important market news and events.

Citi Malaysia consumer business manager Elaine Fan said Citigold brought enhanced financial tools to users, with accessible best-in-class products and services — via Facebook, mobile as well as online platforms, all in real time.

“We have built market-leading wealth management tools that provide the clients with all the information they need to make good investment decisions.

“We can then support and advise them on these,” she said.

Fan said the bank’s blend of the best digital capabilities, with Citi’s high-touch service and advice, better catered to the complex needs of their clients.

Citigold also introduced the Citi Live Webinar, which enables clients to post questions live to speakers.

The Live Webinar allows clients to click webinar links sent to them via their Citigold relationship managers. All they need to do is to key in their client identification pin in a two-step process.

The webinar is accessible to them via mobile phones or computers.

In the United States presidential elections held earlier in the year, clients were able to watch live debates from Citi’s global experts and the guest speakers.

These enhancements bring Citi’s global expertise close to 100 markets to their clients.

Their clients will now be able to receive Citi’s market views and updates on headline news or current events.