Boho chic fashion for kids

Kooshboo creates children’s clothes with inspiration drawn from nature and childhood memories, writes

WHEN she was a child, Natasha Navin and her two siblings would spend hours playing in the garden and enjoying nature. Climbing trees and catching butterflies and other nostalgic childhood memories have since sparked Natasha’s creative juices in fashion, particularly in designing for children.

She is the founder and chief executive officer of Kooshboo, an independent, homegrown brand for children’s clothing which is synonymous with comfort, simplicity and versatility.

Besides being retailed online and at pop-up stores as well as weekend bazaars, Kooshboo is also available at Robinsons (The Gardens, Kuala Lumpur), Kita Kita (Bukit Damansara, KL) and Kids Walk in Singapore.

CHILDHOOD INSPIRATIONS

“Kooshboo is a romantic idea that my sister Natalia and I were toying with even before we had our own children,” says the 39-yearold entrepreneur who is a trained architect.

“Kooshboo is a Hindi word which means ‘fragrance’,” she says. “Natalia and I believe in letting our children enjoy nature and outdoor activities like we did when we were small. We also like the idea of clothes made of natural and comfortable fabrics. Kooshboo produces kids’ apparel made of light, breathable fabrics like cotton.

“We chose Kooshboo with the hope that it evokes the spirit of what we want to create — children’s clothes with inspirations drawn from nature, and our childhood memories,” she says.

“We grew up in homemade clothes, beautifully made by our mother and grandmother. We treasured that, and we have always been inspired by the beautiful fabrics, the colours and traditional clothesmaking methods we saw in Gujarat, India. We used to spend our school holidays there with our father’s family and they lived near cotton fields,” says the mother of three.