SENHENG MARKING 28TH ANNIVERSARY WITH DISCOUNTS
KUALA LUMPUR: Senheng Electric (KL) Sdn Bhd, which is celebrating its 28th anniversary, has launched the “Seamless 4U” campaign with discounts and cash rebates for selected electrical items.
The campaign, which started on September 1, ends on November 30.
“It is Senheng’s anniversary and we want to reward our customers with special offers, cash rebates.
“Maybank credit card holders will also have the opportunity to win prizes,” said Senheng founder and managing director Lim Kim Heng.
He said the retail outlook for the rest of the year was expected to improve as consumers shop during festive seasons like Deepavali and Christmas, and school holidays.
“I think our company is set to achieve a double-digit growth for the upcoming years as we improve our business model.”
Lim said Senheng was transforming itself digitally to give consumers a more seamless experience.
“We are seeing an online-to-offline revolution. In order to survive, we need to redefine traditional in-store shopping.
“We want to simplify and personalise the shopping experience for the customers.
“We want our consumers to be able to shop for our products in stores in-person and also able to order and pay for them via their smartphones or iPads.”
The “New Retail” concept is the latest innovation by Alibaba, China’s biggest e-commerce company, which integrates ecommerce, storage and logistics.
Alibaba founder and chairman Jack Ma coined the term “New Retail” in a letter to Alibaba’s shareholders last year
Senheng is Malaysia’s market leader in the retail of household electrical goods from plasma television to microwave ovens.
Lim said his team had been investing a few million ringgit into building the information technology infrastructure and human capacity development to work towards a seamless blend of online and offline retail experience for consumers. Ooi Tee Ching