Nike, NBA unveil innovative jerseys, uniforms
LOS ANGELES: Nike Inc and NBA recently unveiled three new innovations.
They are the Nike NBA Connected Jersey, the first NBA jersey that gives the wearer an allaccess pass into the world of their favourite team and players; Statement Edition uniforms; and the Nike Therma Flex Showtime Warm-up Jacket, the first hooded jacket to be worn on the court during game time.
“When you think about basketball, you think of Nike and the NBA,” said Nike chairman chief executive and president Mark Parker.
“After helping fuel the sport’s impact for years, we are thrilled to now be able to push the boundaries of what’s possible directly with the NBA.
“From modernising the look of the game to revolutionising how fans can be a part of it, we can’t wait for the season to start.”
NBA commissioner Adam Silver said: “Our Nike uniforms set a new standard for connecting our most passionate fans with their favourite NBA teams and players. Nike has once again taken the game of basketball to a new level, this time with one of the most advanced jerseys in sports.”
Using new NikeConnect technology, each adult-sized Nike NBA Connected Jersey will have an embedded near-field communication chip that will launch real-time team and player content such as pre-game arrival footage, highlight packages and top players’ favourite music playlists — all on the owner’s mobile device.
Throughout the season, a wealth of exclusive offers and experiences will bring fans closer to the game they love.
To unlock it all, fans can download the NikeConnect app and tap the jersey with their smartphones.
The jerseys will be available online globally on September 29. Bernama