RHB INSURANCE TARGETS RM100m HEALTH PREMIUM
Firm banks on digital technology to increase health insurance portfolio’s gross written premiums
RHB Insurance Bhd targets to register RM100 million in gross written premiums in health insurance this year following the launch of RHB Insurance’s Activ Programme.
For the half year ended June 30, RHB Insurance registered a gross written premium of more than RM53 million in health insurance.
RHB Insurance managing director and chief executive officer Kong Shu Yin said the company hoped to instil in its customers the importance of living a healthy lifestyle and encourage them to take greater responsibility over their own health.
“Over the past 40 years, we have been innovating products and solutions and insuring people from all walks of life against unforeseen events.
“Aside from enhancing products to better serve our customers, we also hope to enrich our customers in other aspects of their lives.
“Promoting health and wellness is certainly at the top of our agenda,” he said at a partnership signing ceremony, here, yesterday.
RHB Insurance yesterday announced its partnership with healthcare online application BookDoc to offer a wellness incentive programme to customers via RHB Insurance’s Activ Programme.
RHB Insurance is the country’s first general insurance company to offer such an incentive.
Through BookDoc, RHB Insurance’s customers will be able to reap rewards by adopting a healthy lifestyle through more than 50 reward partners.
The rewards include supplementary healthcare packages on RHB Insurance’s Live Activ Programme, while also enabling easy searching of panel clinics and booking medical appointments on BookDoc.
Kong said by leveraging digital technology, RHB Insurance intended to expand its health insurance portfolio as its third major revenue stream after its highly successful fire and motor insurance portfolios.
The company targets to increase the contribution in terms of gross written premiums from its healthcare insurance portfolio to 30 per cent in the next three years from the current 20 per cent.
RHB Insurance has doubled its market share in health insurance in the past two years to become the fourth largest health insurer among general insurers, he added.