Reinventing the airport experience

The new Changi Airport Terminal 4 offers a charming travel experience through its play on pioneering technology with culture and heritage in mind, writes Gabriel Martin

Travelling Family.

WHAT sort of traveller are you? Are you the type who likes to head to the airport early so that you can spend some time leisurely sipping your cup of coffee before boarding? Or are you the sort who’d pace your time so that you can board immediately after checking in? Or do you enjoy spending time exploring a new airport?

If you’re a frequent traveller, you’ll know that the airport is a great place for discovering new experiences. It’s not only the gateway to embark to a new city, the airport is also a communal space for people from all over the world to meet and communicate.

The travel experience is enhanced

from one airport to the next, which is why it’s crucial for airports around the world to create a memorable experience for travellers during their brief stop.

Travellers to Singapore’s new Changi Airport Terminal 4 (T4) are in for an exciting experience with the new terminal’s culturecentric boutique design and technologydriven innovations.

Passengers travelling through and visiting T4 get to enjoy a visually immersive and theatrical experience with specially curated art and entertainment features by local and international artistes.

“With T4, we want to create a memorable travel experience for our passengers, from the facilities and services, to the environment and the visual elements within — especially in locations with higher footfall and longer dwell times. The collection of art and entertainment formats in the new terminal was commissioned to be accessible to people of all ages and backgrounds, and it’s a diverse blend of mediums, sizes and imagery that etches an inspiring first and last impression of their journey through T4,” explains Poh Li San, Changi Airport Group’s vice president.

The new T4 also presents an opportunity for Changi Airport to permanently showcase Singapore’s local culture and flavour to international passengers. In its pursuit to augment a holistic travel experience, a personalised local narrative is adopted to create an introduction to the island’s rich and colourful heritage.