Show women the respect they deserve
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He chases after her, proclaiming his love and asking her to forgive him, but she rejects his request and asks him to move on with life.
What this ad pushes is that a woman needs to be slim and have fair skin in order to escape verbal and physical abuse.
If we were to follow this line of logic (for lack of a better word), then the good-looking women of the world would never be abused.
Just typing in the words “celebrities” and “domestic violence” will prove this “logic” wrong.
Rihanna had to be hospitalised after being abused by then boyfriend Chris Brown; Amber Heard accused Johnny Depp of physically assaulting her during their short, tumultuous marriage; Christina Applegate reportedly lived in fear during a three-year relationship with an abusive former boyfriend; and Kate Moss was often abused by drug-fuelled Pete Doherty.
If that is not proof enough, then take Halle Berry, whose former boyfriend hit her so hard that she lost 80 per cent of hearing in one ear.
Shakira, too, admitted being abused in a relationship once.
To have a sexist ad is one thing. To make light of domestic violence is a whole other level of idiocy.
According to the Women’s Aid Organisation (WAO), there were 10,282 cases of domestic violence between January 2014 and January last year. Of these, more than three quarters involved women.
And these are just reported cases. No one knows just how many go unreported.
Ads such as the Slimme White video belittle women and domestic violence victims, and have no place in modern society.
As WAO communications officer Tan Heang Lee puts it, ads like these enable domestic violence.
Show women the respect they deserve.