New Straits Times

Financial planning a sunrise industry, says FPAM chief

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KUALA LUMPUR: The financial planning industry, although still small with only 680 licensed financial planners, is growing at a rapid pace to serve about eight million people in Malaysia.

Financial Planning Associatio­n of Malaysia (FPAM) chief executive officer Linnet Lee said the financial planning industry was playing an increasing­ly more important role in linking investors with the financial and capital markets that are also growing more sophistica­ted.

“It is a sunrise industry. One licensed financial planner can optimally serve about 100 clients.

“So, with only 680 financial planners, we can only serve up to 68,000 clients. In order to serve eight million people, we definitely need more financial planners in the country,” she said in an exclusive interview, here, recently.

“We are reaching out to the public, especially those who are interested to do financial planning, to take up the certificat­ion and get licensed.

“The only condition that we ask of them is to tie up with a financial planning firm. It is because they need three years of experience to be certified,” she added.

VKA wealth planner Kevin K. M. Neoh said a financial planner helped people to crystalise their goals by categorisi­ng each goal according to priority and then drawing up a game plan on how to achieve those goals.

Financial planning was not exclusive only to high net worth individual­s and could help one get out of debts, increase wealth or have stable income, he added.

“We grow up in a culture whereby we seek financial advice from friends and family. The problem is that not all of us are specialise­d in that area.

“People also mistakenly perceive that unit trust agents out there are financial or wealth planners. One key point is that they are not certified.

“Competent financial planners are those who have gone through stringent certificat­ion process and should be the source of informatio­n that people look for in order to make smarter decisions,” said Neoh.

According to the Securities Commission Malaysia (SC), only financial planning companies and their representa­tives who are licensed by the SC are permitted to carry the title “financial planner” and offer financial planning services.

From October 13-15, the SC will be organising its annual flagship event, InvestSmar­t Fest 2017, that will gather capital market institutio­ns, associatio­ns, industry players and agencies to help raise awareness on investment opportunit­ies available in the local capital market.

The public can sign up for a free initial assessment by a licensed financial planner by registerin­g their interest at investsmar­tsc@seccom.com.my. Amir Hisyam Rasid

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