A touch of gold

Syida Lizta Amirul Ihsan talks to The dUCk Group general manager about the solid strength of the brand and the importance of keeping it grounded.

Fans came in The Yummy dUCk scarves and took photos with founder Vivy Yusof (right).

“But we wanted ours to carry and stand for stronger values and as we delved into this theme, we realised how easily we take our roadside sellers for granted — their skills and recipes have been passed down generations and most don’t have children who want to continue their legacy. That’s why we wanted to celebrate them and bring light to them in celebration of Malaysia Day.”

TELLING THEIR STORIES

And so through Instagram, the brand featured Rahmah Musa, A. Peter Francis and Lee Yeok Choi and their stories as roadside kuih sellers — while releasing three scarves inspired by kuih lapis, seri muka and kuih koci, all of which were snapped up by fans.

dUCk then channelled some of the sale of the scarves to the three individuals to help them with their businesses.

“We needed to do more to thank them for keeping the Malaysian culture alive through these delicacies. We also wanted to satisfy the cravings of the many dUCkies (that’s dUCk fans for the uninitiated) who were blaming us for making them hungry because of our constant photos of these delicious treats,” Kho says of the project, which culminated in a Malaysia Day celebration featuring the sellersandtheirkuihatBangsarVillageIIinKuala

Activities were also lined up for the public to win prizes.

Lumpur.

The team gathered Lee, Peter and almost 400 dUCkies, and the public had the luxury of choosing from a spread of classic Malaysian favourites, namely, white with a mix of coconut and brown sugar, golden cubes of and delicate rings of

BUILDING A MEANINGFUL BRAND

The dUCk brand is never just about products,

and “that is something both Vivy and I have found lacking in so many brands”, Kho says.

“We want to create products with stories and meaning, and that makes it that much more meaningful. The values that we push are always focused towards togetherness, especially among women. In this day and age, too many of us are filled with envy, especially in our race to reach our dreams and goals. We want to remind the public that we can still attain personal success while supporting each other,” she says.

Kho says as The dUCk Group expands, the brand has found it increasingly important to maintain and keep its ears on the ground.

“We try to be as interactive as possible and while we may not be able to respond to every query on social media, we take note of preferences, likes, dislikes as well as their frustrations. Events such as #theyummydUCK van event also keeps us close to our customers and allows us to interact on a more intimate level,” she says.