New Straits Times

MEDIA PRIMA WINS 2 AWARDS IN TOKYO

It beats competitio­n from 60 countries to pick up accolades for 2016 annual report

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TOKYO

MEDIA Prima Bhd (Media Prima), Malaysia’s leading fullyinteg­rated media group, was honoured with two wins at the Internatio­nal ARC Awards Gala Dinner.

It was announced by organiser Mercomm, Inc. at The Ritz-Carlton Hotel in Tokyo, Japan, on Thursday.

Media Prima won the Internatio­nal Grand Award for NonTraditi­onal Annual Report (Asia/Pacific category) and Gold Award for Non-Traditiona­l Annual Reports (Media Company: Other Country category) for its 2016 annual report.

It beat competitio­n from more than 60 countries.

The annual report was produced in collaborat­ion with creative agency Nova Fusion Sdn Bhd.

Media Prima’s group general manager of group corporate communicat­ions Azlan Abdul Aziz said they wanted to produce an annual report that engaged their stakeholde­rs while highlighti­ng Media Prima’s unique corporate culture.

“As a media company, we have always placed a strong emphasis on creativity in all our media platforms and we hope this is reflected in our annual reports,” he said.

He added that it was also important for Media Prima to ensure the highest level of disclosure and transparen­cy while at the same time adhering to regulation­s set by governing bodies.

“We are honoured to receive this recognitio­n. Credit to everyone who had worked tirelessly on the production. This award is dedicated to all of them,” he said.

The Internatio­nal ARC Awards is the “Academy Awards of Annual Reports”, according to the financial media, and is highly anticipate­d by corporatio­ns and communicat­ion practition­ers globally. the inception of NSD and even more during the recent Kuala Lumpur Sea Games 2017 (KL2017) and Kuala Lumpur Asean Para Games (Para KL2017).

Azhari said the ministry hoped to see the same momentum for NSD, which is being held today, adding that sports facilities managed by the ministry and its agencies at the state level could be used for free for the day.

To continue riding on the excitement generated by KL2017 and Para KL2017, the ministry has asked the athletes to return to their home states to ramp up enthusiasm about sports among the public.

MerComm, Inc., the world’s only independen­t awards organisati­on, as stated in its website: “Our judging process is designed to ensure impartiali­ty and objectivit­y. Neither judges nor MerComm have any stake in the outcome of the competitio­n. We accept no advertisin­g, there are no membership dues, we have no sponsors

Azhari said diving queen Pandelela Rinong was heading home to Sarawak to be with the public for the state-level sports activities.

He said at least 100 athletes who took part in KL2017 and Para KL2017 had confirmed that they would be with the public on NSD in their home states.

Today, the NSD national-level event in Bukit Jalil will be launched by Prime Minister Datuk Seri Najib Razak. The programmes include Fit Malaysia 10km/5km Run and Fit Malaysia 10km/30km Ride.

NSD, which is celebrated on the second Saturday of October every year, is aimed at making

to which we owe fealty.

“Some elements considered in the ‘blind’ judging included cover design, president’s letter, interior design, clarity of written text, presentati­on of corporate informatio­n, expression of financial data, and how well the spirit of the organisati­on is communicat­ed.” Malaysia a sporting nation.

Mohsinar said people’s interest in programmes organised under NSD was very encouragin­g.

For instance, she said sporting events listed under the Fit Malaysia programme had attracted 2,000 people to sign up within the first hour of registrati­on.

Today’s highlights include the participat­ion of 16,000 schoolchil­dren in the 10,000Step programme organised by the Education Ministry here and a half-marathon to be held at night in Kuala Lumpur, involving 10,000 people.

For details, refer to www. harisukann­egara.my.

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