It beats com­pe­ti­tion from 60 coun­tries to pick up ac­co­lades for 2016 an­nual re­port

New Straits Times - - News -


ME­DIA Prima Bhd (Me­dia Prima), Malaysia’s lead­ing ful­ly­in­te­grated me­dia group, was hon­oured with two wins at the In­ter­na­tional ARC Awards Gala Dinner.

It was an­nounced by or­gan­iser Mer­comm, Inc. at The Ritz-Carl­ton Ho­tel in Tokyo, Ja­pan, on Thurs­day.

Me­dia Prima won the In­ter­na­tional Grand Award for Non­Tra­di­tional An­nual Re­port (Asia/Pa­cific cat­e­gory) and Gold Award for Non-Tra­di­tional An­nual Re­ports (Me­dia Com­pany: Other Coun­try cat­e­gory) for its 2016 an­nual re­port.

It beat com­pe­ti­tion from more than 60 coun­tries.

The an­nual re­port was pro­duced in col­lab­o­ra­tion with cre­ative agency Nova Fu­sion Sdn Bhd.

Me­dia Prima’s group gen­eral man­ager of group cor­po­rate com­mu­ni­ca­tions Azlan Ab­dul Aziz said they wanted to pro­duce an an­nual re­port that en­gaged their stake­hold­ers while high­light­ing Me­dia Prima’s unique cor­po­rate cul­ture.

“As a me­dia com­pany, we have al­ways placed a strong em­pha­sis on cre­ativ­ity in all our me­dia plat­forms and we hope this is re­flected in our an­nual re­ports,” he said.

He added that it was also im­por­tant for Me­dia Prima to en­sure the high­est level of dis­clo­sure and trans­parency while at the same time ad­her­ing to reg­u­la­tions set by gov­ern­ing bod­ies.

“We are hon­oured to re­ceive this recog­ni­tion. Credit to every­one who had worked tire­lessly on the pro­duc­tion. This award is ded­i­cated to all of them,” he said.

The In­ter­na­tional ARC Awards is the “Academy Awards of An­nual Re­ports”, ac­cord­ing to the fi­nan­cial me­dia, and is highly an­tic­i­pated by cor­po­ra­tions and com­mu­ni­ca­tion prac­ti­tion­ers glob­ally. the in­cep­tion of NSD and even more dur­ing the re­cent Kuala Lumpur Sea Games 2017 (KL2017) and Kuala Lumpur Asean Para Games (Para KL2017).

Azhari said the min­istry hoped to see the same mo­men­tum for NSD, which is be­ing held to­day, adding that sports fa­cil­i­ties man­aged by the min­istry and its agen­cies at the state level could be used for free for the day.

To con­tinue rid­ing on the ex­cite­ment gen­er­ated by KL2017 and Para KL2017, the min­istry has asked the ath­letes to re­turn to their home states to ramp up en­thu­si­asm about sports among the pub­lic.

Mer­Comm, Inc., the world’s only in­de­pen­dent awards or­gan­i­sa­tion, as stated in its web­site: “Our judg­ing process is de­signed to en­sure im­par­tial­ity and ob­jec­tiv­ity. Nei­ther judges nor Mer­Comm have any stake in the out­come of the com­pe­ti­tion. We ac­cept no ad­ver­tis­ing, there are no mem­ber­ship dues, we have no spon­sors

Azhari said div­ing queen Pan­delela Ri­nong was head­ing home to Sarawak to be with the pub­lic for the state-level sports ac­tiv­i­ties.

He said at least 100 ath­letes who took part in KL2017 and Para KL2017 had con­firmed that they would be with the pub­lic on NSD in their home states.

To­day, the NSD na­tional-level event in Bukit Jalil will be launched by Prime Min­is­ter Datuk Seri Na­jib Razak. The pro­grammes in­clude Fit Malaysia 10km/5km Run and Fit Malaysia 10km/30km Ride.

NSD, which is cel­e­brated on the sec­ond Satur­day of Oc­to­ber ev­ery year, is aimed at mak­ing

to which we owe fealty.

“Some el­e­ments con­sid­ered in the ‘blind’ judg­ing in­cluded cover de­sign, pres­i­dent’s let­ter, in­te­rior de­sign, clar­ity of writ­ten text, pre­sen­ta­tion of cor­po­rate in­for­ma­tion, ex­pres­sion of fi­nan­cial data, and how well the spirit of the or­gan­i­sa­tion is com­mu­ni­cated.” Malaysia a sport­ing nation.

Mohsi­nar said peo­ple’s in­ter­est in pro­grammes or­gan­ised un­der NSD was very en­cour­ag­ing.

For in­stance, she said sport­ing events listed un­der the Fit Malaysia pro­gramme had at­tracted 2,000 peo­ple to sign up within the first hour of reg­is­tra­tion.

To­day’s high­lights in­clude the par­tic­i­pa­tion of 16,000 school­child­ren in the 10,000Step pro­gramme or­gan­ised by the Ed­u­ca­tion Min­istry here and a half-marathon to be held at night in Kuala Lumpur, in­volv­ing 10,000 peo­ple.

For de­tails, re­fer to www. harisukan­

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