Surge in mobile banking transactions

KUALA LUMPUR: Malayan Banking Bhd (Maybank) has registered a 91 per cent increase in mobile banking monetary transactions during the first nine months of this year compared with more than 40 per cent via desktop.

This had reaffirmed the trend that mobile banking continued to gain momentum among Malaysian consumers, Maybank said in a statement.

Last year, the mobile banking monetary transactions recorded growth of 48 per cent, while web-based transactions rose 34 per cent.

“The significant rise in the mobile banking space can be attributed to the new Maybank app that was launched in March this year as well as customers’ increasing confidence and familiarity with transacting via digital platforms,” said Maybank’s Malaysia head of community financial services Datuk Hamirullah Boorhan.

He said for Deepavali this year, the bank once again introduced its DeepaMONEY service which were available via the new Maybank app as well as the web.

“Festive money gifting has become an emerging trend and more Malaysians have embraced the idea of money gifting via digital platforms during festive season since we introduced it for Hari Raya in 2015,” he said.

Last year, the bank had nearly 1,500 DeepaMONEY transactions for the twoweek period with a total value of RM200,000. Since 2015, more than RM8.8 million has been sent during various festive seasons.

Hamirullah said the group would be introducing a number of new features over the next few months to further enhance the experience and convenience for customers using Maybank’s digital platform. Bernama