Cutting-edge holograms

A tech firm seeks to revolutionise the advertising world with holographic display technology, writes Balqis Lim

Using Hypervsn technology, videos appear to float mid-air and be perceived as holograms.

THERE’S no denying that the hologram interface that Tony Stark uses in the Iron Man movies are awesome. But can it be accomplished in the real world? Hypervsn, developed by British technology company Kino-mo, hopes it will be reality in the future, beginning now with its holographic displays.

From a start-up founded by Belarusians Kiryl Chykeyuk and Art Stavenka, Kino-mo is now backed by renowned investors Mark Cuban and Richard Branson. It has also grown into a global company developing and delivering smart and visually impactful technologies.

THE NEW HOLOGRAMS

Hypervsn is a complete media planning solution for creating, displaying and managing unique 3D content which uses hi-tech projection unit and a proprietary Hypervsn platform. This allows the videos to float mid-air and be perceived as holograms.

What’s more, the LED-based technology makes it highly visible even at a distance and even under brightly-lit conditions.

The sound-enabled Hypervsn can also be connected wirelessly and managed remotely from a single location.

This can be useful for those who own and use Hypervsn displays in different stores, cities or states as only a wireless network connection is needed for manual configuration.

The projection unit, which looks like a fan or windmill, is lightweight and designed to work 24/7. It uses only 65W of power consumption and boasts a graphics size of 56cm.

“It is easy to mount and relocate, which makes it convenient to use.

“It has a 160-degree viewing angle and there is no limit to putting many units together.

“To maximise the ‘wow’ effect on audiences, a user can install the devices together and synchronise them to form one big impressive and striking image,” says Vadzim Tsitou, a partner in Southeast Asia for Kino-mo Ltd.

He says the technology behind the revolution comprises four LED rays, which emits thousands of flashes into spots to create the object that is projected by the device.

At first sight, it looks like a fan but once the propeller starts to rotate at high speed, 3D images of products, words, celebrities and fruit are seen floating in the air. No 3D glasses or special equipment are necessary.

Named by Mashable as “the future of retail displays” and awarded one of the top 3 British inventions of the year, Hypervsn is easy to install. User can also schedule

Chykeyuk (left) and Stavenka

campaigns and create playlists using its software.

Hypervsn supports various video formats such as mp4 and can play up to five hours of video content in HD quality. Motion pictures or videos taken with smartphones can also be projected without problems.

STATE-OF-THE-ART TOOL

Tsitou says Hypervsn is the solution in any industry looking to increase sales and receive high brand exposure.

“The device has been in trial in over 200 countries, and Malaysia became the 20th country to officially use Hypervsn.

“Many brands have also started using Hypervsn and saw instantaneous results. Coca-Cola, for instance, saw an increase in revenue after using the device in stores.”

This cutting-edge visual technology is widely used by multinational corporations such as BMW, Aston Martin, Samsung, Carrefour and McDonald’s.

As businesses or marketers constantly strive to attract customers and promoting sales, Tsitou says Hypervsn promises to attract attention with its eye-catching colourful displays.

“Its high impact and versatility make it the perfect solution for advertising. I foresee that in the next few years, there will be no LCD displays being used anymore.”

Hypervsn first made its appearance at the Consumer Electronics Show (CES) in Las Vegas last January.

Now available in Malaysia, Kino-mo recently struck an official partnership with Malaysian integrated media agency People n Rich Holdings to market the product here and the rest of Southeast Asia.

The product will be distributed by Velocity Outdoor Asia, the out-of-home (OOH) media specialist and a subsidiary of People n Rich Holdings.