New Straits Times

PM: USE DIGITAL TECH OR BE LEFT BEHIND

Entreprene­urs must market products worldwide creatively, says Najib

- ARNAZ M. KHAIRUL KUALA LUMPUR news@nst.com.my

THE new economy needs more aggressive, dynamic and creative ventures that help rural entreprene­urs earn their place on the global supply chain, Prime Minister Datuk Seri Najib Razak said here yesterday.

He said without creativity and innovation driving consistent output, rural entreprene­urs would be left behind as the world shifted towards the digital industry.

“We need to maximise digital technology to ensure our place on the global supply chain,” Najib at the launch of the Rural Entreprene­urs Carnival at Putra World Trade Centre.

Present were Rural and Regional Developmen­t Minister Datuk Seri Ismail Sabri Yaakob, his deputies, Datuk Alexander Nanta Linggi and Datuk Ahmad Jazlan Yaakub, and Sabah Chief Minister Tan Sri Musa Aman.

Najib said rural-based smalland medium-sized industries had, during the 10th Malaysia Plan, contribute­d 33.4 per cent of the gross domestic product, 17.3 per cent of exports and 57.8 per cent of human resource supply.

“This shows that we need to establish our footing on the global supply chain to grow and remain competitiv­e.”

He said rural entreprene­urs needed to develop their creativity in marketing products to the global market.

“It is the digital age, and this in the new normal, where products are moved on the global supply chain by cashless means and even without human contact.

“It is all digitised, and we need to be able to deal this way. These are skills that can be learnt and developed, so you must learn them and develop yourselves.”

He said in the 2017 Budget, the government allocated RM1.04 billion to drive rural industries, adding that the amount would likely increase in the 2018 Budget.

 ?? PICBY ASYRAF HAMZAH ?? Datuk Seri Najib Razak (centre) and Datuk Seri Ismail Sabri Yaakob (second from left) at the launch of the Rural Entreprene­urs Carnival in Kuala Lumpur yesterday.
PICBY ASYRAF HAMZAH Datuk Seri Najib Razak (centre) and Datuk Seri Ismail Sabri Yaakob (second from left) at the launch of the Rural Entreprene­urs Carnival in Kuala Lumpur yesterday.
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