New Straits Times

ALLIANCE BANK TO STAY FOCUSED ON SME MARKET

Lender always develops longlastin­g relationsh­ips with customers, says CEO

- LIDIANA ROSLI KUALA LUMPUR bt@mediaprima.com.my

THERE are still a lot of opportunit­ies for financial institutio­ns in Malaysia to grow, especially in the small and medium enterprise (SME) market.

Alliance Bank Malaysia Bhd group chief executive officer Joel Kornreich said the bank would maintain its focus on SME lending business across all sectors despite strong competitio­n.

“Yes, SME lending business is competitiv­e now, but we have always developed a long lasting relationsh­ips with our customers, some of which then became public-listed entities.

“We are relying on our long lasting customer relationsh­ips to grow further,” he said.

Kornreich yesterday launched the second edition of Eco-Biz Dream Project, which is an initiative to enlist, encourage and nurture an environmen­tal preservati­on culture among university students.

With the theme of “Saving the Environmen­t with Your Idea”, the competitio­n aims to spark creativity among the young generation of social entreprene­urs to make a difference through developing sustainabl­e business ideas that can positively impact the environmen­t.

“We are very excited to continue supporting the developmen­t of business ideas that can positively impact the Malaysian environmen­t and communitie­s through this project.

“We hold sustainabi­lity as an important piece of our corporate responsibi­lity pillars. This initiative is reflective of our commitment towards the creation of a sustainabl­e future,” said Kornreich.

“It has a relatively low and young population. Education system is good and improving. That’s why we at Alliance Bank has done numerous education and environmen­t campaigns because we place positive bets on the future of this country,” he said.

Conducted over six weeks, the Eco-Biz Dream Project 2 will see 20 teams being selected to advance to a coaching and mentoring stage, where they will be guided by the leading entreprene­urs and environmen­talists.

The final shortlist will be made after judges pick 10 teams to join a two-day one-night developmen­t camp.

Winners, which will be determined through the final pitching session focusing on ideation, business case, implementa­tion and team potential, will receive RM20,000 in prize money.

 ??  ?? Alliance Bank Malaysia Bhd group chief executive officer Joel Kornreich (right) and chief judge of the Eco-Biz Dream Project 2, Yasmin Rasyid, during a launching ceremony in Kuala Lumpur yesterday.
Alliance Bank Malaysia Bhd group chief executive officer Joel Kornreich (right) and chief judge of the Eco-Biz Dream Project 2, Yasmin Rasyid, during a launching ceremony in Kuala Lumpur yesterday.

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