Mah Sing sees better sales with ‘Reinvent Affordability’ launch
KUALA LUMPUR: Mah Sing Group Bhd launches “Reinvent Affordability” campaign today ahead of the 2018 Budget announcement, rolling out its business plan to develop more affordably-priced homes to cater to the market’s supply-demand gap.
The campaign covers Mah Sing’s four new launches, namely M Centura, Sentul, M Vertica, Cheras, M Vista, Penang, and Fern phase 2 in Meridin East, Johor, where unit selections will begin this weekend.
All projects had recorded high registration of interest and were expected to be well taken up once they were launched, said the group yesterday.
The campaign also encompasses Mah Sing’s RM23 million “Rewards Reloaded Incentive” campaign, which makes ownership of the existing projects even more affordable via the provision of a RM23 million pool of incentives, which comes in the form of cars, furnishing packages and interior decoration vouchers.
Those who purchase the selected projects earlier will be entitled for more entries and stand a higher chance to win exclusive gold bars. The campaign will end on December 31.
The RM23 million Rewards Reloaded campaign is applicable for a total of 29 existing projects, which include Southville City in KL South, (Savanna Executive Suites, Savanna Lifestyle Shops and Cerrado Residential Suites), Lakeville Residence in Jalan Kuching, Icon City in Petaling Jaya (residential and small office virtual office) and M City in Jalan Ampang.
Group managing director Tan Sri Leong Hoy Kum said: “There is still a supply and demand gap in the property industry with the average yearly increase of 118,000 number of household formed against the supply of 85,000 completion of new houses yearly between 2012 and 2014.
“We believe our business direction in developing more affordably-priced homes does not only bridge the mismatch in supply and demand gap for the affordable segment but also tie in with the government’s broad 2018 Budget objectives in helping rakyat own a home.”