Artificial intelligence to the fore

Adobe is pushing AI to amplify human creativity and intelligence, writes Balqis Lim

Adobe CEO Shantanu Narayen welcoming attendees at the opening of Adobe MAX 2017.

FROM voice assistants to self-driving cars, artificial intelligence (AI) is already changing the world. In embracing this future, Adobe is pushing for its AI platform with Adobe Sensei, a framework and set of intelligent services built into its Adobe Cloud Platform to dramatically improve the design and delivery of digital experiences.

At the recent MAX 2017 conference in Las Vegas, US, Adobe unveiled updates to its Creative Cloud platform, including four applications, Adobe XD CC for experience design, Adobe Dimension CC for 2D to 3D compositing, Character Animator CC for 2D animation, and an all-new Cloud-based photography service, Adobe Photoshop Lightroom CC.

The existing imaging software Lightroom for desktops is still available, and has been rebranded as Lightroom Classic CC. The new Lightroom CC is built around mobile-centric features, with simpler interface and options. Files edited can also be synced to the Lightroom Classic for desktop or at-home editing. BEST CREATIVE MINDS

Adobe also announced feature updates to its flagship applications including Photoshop CC, InDesign CC, Illustrator CC and Premiere Pro CC, and ongoing expansion of its Adobe Stock service.

All of these updates include capabilities powered by Adobe Sensei, and are the latest in a series of innovations from Adobe that serve modern creative professionals and enthusiasts.

In addition to seeing Adobe’s latest innovation, attendees got to hear from the world’s best creative minds including designer Jonathan Adler, actor and director Jon Favreau, photographer Annie Griffiths and music producer and DJ Mark Ronson.

MAX 2017 also brought together major technology companies such as Microsoft, CDW, Dell, Google, HP and Intel, as well as design-first, creative brands such as Coca-Cola, Airstream, Pantone and Moleskine.