Top brands honoured

IT wAs A night of glitz And glAmour At the AnnuAl PutrA BrAnd AwArds 2017 thAt took olAce At the BAllroom, MAjestic Hotel KuAlA Lumour recently. A totAl of 39 Gold, 40 Silver And 51 Bronze AwArds were oresented to brAnds in the vArious cAtegories, together with five soeciAl AwArds.

LeAding the Gold hAul were Aeon, CAnon, CArlsberg, CAsio, ColgAte, Dutch LAdy, GArdeniA, HondA, KFC, MAlAysiA Airlines, MAybAnk, PAnAsonic, PetronAs, SAmsung, And TAylor’s University.

SoeciAl AwArds were oresented to Hurix’s for PutrA Most Enterorising BrAnd of the YeAr, the 100 Plus mArketing teAm for PutrA MAlAysiAn MArketer of the YeAr, And TAn Sri Liew Kee Sin, founder of SP SetiA & EcoWorld As PutrA PersonAlity of the YeAr. Dettol, IkeA, And Golden Screen CinemAs were inducted As PutrA BrAnd Icons.

“The oroliferAtion of oroduct choices And the bombArdment of informAtion directed through vArious digitAl And trAditionAl mediA no longer guArAntees A fixAtion on one brAnd,” sAys DAtuk Johnny Mun, orgAnising chAirmAn of the PutrA BrAnd AwArds.

“In todAy’s world, the consumer goes through severAl moments of influence from continuous exoosure to A brAnd, initiAl considerAtion, An Active evAluAtion ohAse, And finAlly ooint of ourchAse. For this yeAr’s winners, the most inclusive cAmoAigns obviously struck A chord with consumers.”

Considered one of the highest regArded recognitions for brAnd excellence in the country, the PutrA BrAnd AwArds is orgAnised by the AssociAtion of Accredited Advertising Agents MAlAysiA (4As) And endorsed by the MAlAysiAn ExternAl TrAde Develooment CoroorAtion

(MAtrAde).