F&N SEASONS TARGETS HEALTHY CONSUMERS
Beverage company to introduce less sweet drinks
F&N Seasons has reformulated the recipes of its non-carbonated drinks to suit Malaysians who are increasingly becoming more health conscious.
Keeping up with the demands and expectations of consumers, the beverage company has introduced drinks using natural ingredients and are “less sweet”.
“We are formulating ‘no preservatives’ and ‘non-artificial’ ingredients in our drinks next year, in line with the needs of our consumers, who have become more health conscious,” said Fraser & Neave Holdings Bhd chief executive officer Lim Yew Hoe here yesterday.
Lim said it took the company more than a year to perfect its new recipes.
He said the firm had updated the image of F&N Seasons and its logo to give its nine beverages a fresher look.
He added that the beverages that were part of the reformulation exercise were ice lemon tea, ice peach tea, ice apple tea, jasmine green tea, chrysanthemum tea, grass jelly, winter melon, water chestnut and soya bean milk.
“We plan to launch two fruit juice beverages by early next year,” he said.
“F&N Seasons will retain its price at RM1.40 per can.”
To maximise F&N Seasons marketing potential, the company has teamed up with Media Prima Television Networks.
Its chief executive officer, Johan Ishak, said through Media Prima’s platforms, F&N Seasons would be able to reach millions of consumers.
“We understand the need to constantly reinvent and rebrand to be relevant to the new generation... and our reach is quite powerful. I’m sure our sales teams have creative ideas on how to promote and advertise F&N Seasons new outlook on our many platforms, and so we are looking forward to work together with the F&N team,” he said.