PDB LAUNCHES NEW DYNAMIC DIESEL EURO 5
CEO expects enhanced variant to boost sales volumes by 10pc
PETRONAS Dagangan Bhd (PDB) launched its enhanced Dynamic Diesel Euro 5 with ProDrive, promising a smoother drive and superior fuel economy yesterday.
Its managing director and chief executive officer Datuk Mohd Ibrahimnuddin Mohd Yunus said the enhanced, almost sulphur-free diesel was a combination of reformulated higher quality base diesel from Petroliam Nasional Bhd (Petronas) refinery.
“The Pro-Drive technology has been proven to remove deposits and protect vehicle injectors, effectively cleaning the engine and ensuring optimum engine efficiency,” he said at the launch of the product, yesterday.
Mohd Ibrahimnuddin said compared with other diesels in the market, test results showed that the Petronas Dynamic Diesel Euro 5 with Pro-Drive recorded higher cetane numbers, which would help improve combustion, resulting in smooth driveability, cleaner emission and lower noise.
He said the Pro-Drive technology was the result of Petronas’ partnership with Iveco, an Italian-based industrial vehicle manufacturing company, to formulate a winning formula for its Dakar Rally team.
Mohd Ibrahimnuddin said the rally was renowned as the world’s toughest and most demanding off-road endurance race, and the team’s victory in the 2016 edition was a testament to its fuel technology.
“The Dakar Rally provided us with a platform to study the requirements of the latest high performance common-rail direct injection diesel-powered vehicles and continuously improve our product.
“Our new enhanced diesel reflects our commitment to continuous improvement to benefit our customers,” he said.
Mohd Ibrahimnuddin projected diesel sales volumes would increase by 10 per cent, following the launch of the new variant.
The Petronas Dynamic Diesel Euro 5 with Pro-Drive is currently available at 58 selected Petronas stations and will be sold at 115 stations by next year.
Moving forward, he said PDB planned to use the Pro-Drive technology in its Primax fuel soon. Bernama