FashionValet targets West Asian market as part of growth plans
KUALA LUMPUR: FashionValet, Malaysia’s first online fashion store, aims to penetrate the West Asian market as it sees high demand from the region.
Its founder, Vivy Yusof, said the demand from West
Asia was due to FashionValet’s offerings that suited the community.
“As e-commerce operators, our business models need to change to remain relevant and viable.
“So, the move to penetrate the West Asian market is one of FashionValet’s growth plans,” she said after a session on “Driving high-impact entrepreneurs” at the CIMB 10th Annual Malaysia Corporate Day, here, yesterday.
Vivy is in the Forbes 30 Under 30 Asia 2017 list of top 300 successful individuals in the region.
Apart from online sales, FashionValet also has boutiques in Bangsar Village and Pavilion shopping malls, here. It is the company’s way of extending its products to shoppers
“This year, we aim to open two or three boutiques in the country to support the e-commerce segment as well as FashionValet vendors,” said Vivy.
She said since the setting up of FashionValet in 2010, the company had recorded growth of between 90 and 100 per cent annually. “Looking at the trend of e-commerce, it is expected to be a more exciting year after a challenging 2017. This is because last year, too many new e-commerce stores and fashion brands have emerged, which created stiff competition.” Nabil Basaruddin
As ecommerce operators, our business models need to change to remain relevant and viable.
VIVY YUSOF
FashionValet founder