ONLINE TICKET BOOM
AirAsia keen to enhance passengers’ experience by leveraging digital technology
AIRASIA Bhd expects the demand for its tickets online to be robust, driven by the implementation of its enhanced ticket booking system, said AirAsia commercial head Spencer Lee.
He said AirAsia was optimistic of enhancing its customers’ experience by leveraging digital technology.
“We want to ease our customers’ flight booking process, and this includes the utilisation of mobile applications for easy transactions and online purchases,” he said at the Malaysian Media Conference 2018 here recently.
He said users would be offered complete tour packages, including hotels and insurance, making it more integrated and facilitating their travel plans.
Also present at the conference were Trade Indy Malaysia managing director Tom Hogg, INTI senior vice-president of product and cooperation Timothy Johnson and Maxis Bhd head of branding and cooperation Tai Kam Leong.
Lee said AirAsia recently unveiled its Fast Airport Clearance Experience System (FACES), Malaysia’s first airport facial recognition system, at Senai International Airport in Johor Baru.
The system allows for a seamless travel experience from check-in to boarding using the latest biometric facial recognition technology. It will initially be made available on domestic routes.
He said FACES used its facial recognition system to detect registered travellers at the departure gate, allowing them to board their planes without having to present travelling documents.
“The system is part of AirAsia’s full-service operations to provide digital services and use technology for the customer’s convenience,” he said.
Lee added that AirAsia would prioritise integrated marketing to ensure its campaigns remained market relevant.