CIMB upgrades mobile virtual assistant app with new features
KUALA LUMPUR: CIMB Bank Bhd has added new features to its innovative and multi-award-winning mobile application, CIMB Enhanced Virtual Assistant (EVA), to offer a more personalised, convenient and improved experience to its customers.
Launched in December 2016, CIMB EVA has delivered simplicity in mobile banking for customers, enabling easy account overviews and transactions through chat or quick keyword access.
CIMB Bank said built to be agile and highly scalable, EVA had been recently enhanced to include Spend Analyser and natural language conversational capabilities.
With CIMB EVA’s Spend Analyser, customers can better manage their accounts and make smarter financial decisions via single-tap spending insights for, among others, utilities, petrol, entertainment, dining and travel made on their CIMB debit, credit and prepaid cards.
CIMB EVA’s chat capabilities have also been enhanced. It is now able to handle a wider range of chat-based transactions, allowing customers to chat with it based on words in a natural conversation. This instinctive natural language messaging is EVA’s key differentiator and represents the future of customer banking interactions.
CIMB Group consumer banking chief executive officer Samir Gupta said: “Customer convenience is our top priority and the success of our award-winning CIMB EVA app is a testament to the bank’s commitment to improving customer experience via various banking platforms, including mobile.
“These latest improvements to EVA are part of CIMB’s digital strategy to combine advanced financial technology solutions with our strong in-house data analytics capabilities and customer base to deliver the best banking experience to our customers.”
EVA’s latest enhancements are a result of a collaboration with Moneythor, which specialises on intelligent recommendations and Spend Analyser, and Active.Ai, which offers deep learning-based natural language processing.
In future, these collaborations will introduce more enhancements, including real-time data insights to enable highly-relevant, on-site smart promotions to be offered to customers, as well as personalised and customised financial advice based on their banking portfolio and spending patterns.
CIMB EVA was recently crowned Internet Banking Product of the Year at The Asian Banker’s International Excellence in Retail Financial Services Awards Programme 2017.
Customers can begin to enjoy the mobile app’s enhancements by downloading the latest version of the banking app through Google Play or the Apple App Store.