HANIS SPEAKS

WHAT MAKES SHADE DOUGH’S LIP CREAM SPECIAL?

Before and throughout establishing the brand, I went all out and tried every brand out there. Safe to say Lipbait is very outstanding in terms of everything it needs to be as a lipcream.

REDS OR BROWNS?

Browns.

TO CARRY A RED LIPSTICK, A WOMAN MUST...

Be confident.

WHAT’S YOUR FAVOURITE LIPSTICK BRAND BEFORE YOU STARTED YOUR OWN?

M.A.C! So to start my own, I needed it to be on par in terms of quality and standard.

LIPSTICK OR GLOSS?

Lipstick.

LIPSTICK HACKS YOU LIVE BY.

Scrub lip with a lip conditioner, not a lip scrub.

HOW MANY LIP COLOURS ARE IN YOUR BAG AT A GIVEN TIME?

I only need one.

WHAT’S THE HARDEST THING IN LIP COLOUR FORMULATION?

The balance between moisturising quality and long-lasting capacity. But we finally got it perfected.

HOW DO YOU SEE THE COMPETITION AMONG LOCAL LIP COLOUR MAKERS?

Everyone’s trying to get a piece of the pie but at the end of the day, consumers are getting smarter and are making better choices, so it’s no longer just about branding.

Good quality products go a long way. Hence, I could never let Shade Dough compromise its quality just to ride on a trend.

YOUR FAVOURITE SHADE IN THE COLLECTION?

I can’t say, I love each one because they were all curated based on different looks (day, night, bold and bare) and to suit Asian skin tones.