Marketing students establish first IMM student charter

of Curtin University Malaysia’s marketing students took the initiative to establish an Institute of Marketing Malaysia (IMM) student charter with the support of IMM president Datuk Sharifah Ismail and their club adviser, senior lecturer Dr Shamsul Kamariah Abdullah.

Pioneered by a nine-member committee led by president Annithaa Pandiapp, a finalyear Bachelor of Commerce (Marketing and Management) student, the IIMM Student Charter (IMMSC) aims to provide a platform for students of all disciplines at the university to hone their marketing knowledge and skills.

”The student charter is not only for those majoring in marketing, but all students. We believe everyone, regardless of discipline, requires some degree of marketing knowledge in today’s world,” Annithaa said.

IMMSC will organise talks and workshops featuring industry speakers and trainers who will impart relevant knowledge, share experiences and conduct practical activities to help members expand their understanding of marketing.

It will also build lasting and meaningful relationships with partner organisations, organise industry visits to give members insights into the marketing profession, especially the realworld application of marketing concepts learnt and career opportunities available to graduates. It will invite students of other varsities to participate in IMMSC activities to strengthen ties, share ideas and network.

Shamsul Kamariah said the establishment of the student charter is timely and fully aligns with the university’s aim to offer a distinctive student experience that focuses on leadership, industry linkages and global citizenship.

”I am confident the IMMSC will help enhance the student learning experience at Curtin Malaysia through its activities and strong leadership,” added Shamsul Kamariah.

Acting dean of Curtin Malaysia’s Faculty of Business, Associate Professor Pauline Ho, said the student charter will expose students to new marketing thinking and strategies, which will be very beneficial in the digital economy and Industry 4.0 landscape.

Meanwhile, Sharifah commended the founding students on their initiative in establishing the first IMM student charter, saying it was a historical milestone for both IMM and Curtin Malaysia.

”We look forward to supporting IMMSC’s programmes and activities, and working towards enhancing the marketing, organisational and leadership skills of its members and the wider student community at Curtin Malaysia.”