MIRINDA MIX-IT DE­BUTS

It is na­tion’s first mixed-flavoured car­bon­ated drink

New Straits Times - - NEWS / REGION - AU­DREY VIJAINDREN news@nst.com.my

BE blown away by Mirinda’s lat­est bev­er­age, Mirinda Mix-It, which is the first of its kind in Malaysia to in­fuse two flavours in one bot­tle. The fun fu­sion drink comes in two flavours, Mirinda Mix-It Ly­chee-Straw­berry and Mirinda Mix-It Ap­ple-Kiwi.

The tan­ta­lis­ing com­bi­na­tion of two great flavours in one bot­tle is bound to keep ev­ery­body’s taste buds tin­gling and want­ing more.

“As Malaysia’s first mixed-flavoured car­bon­ated drink, the fu­sion of flavours, both Ly­chee-Straw­berry and Ap­ple-Kiwi will surely delight friends and fam­ily at every house­hold this Hari Raya Aidil­fitri.

“The tan­ta­lis­ing taste of the prod­uct vari­ants will keep every­one crav­ing for more,” said San­tharuban T. Sun­daram, vice-pres­i­dent of mar­ket­ing at Etika.

“We wanted to also ramp up the ex­cite­ment among our con­sumers this Raya by hold­ing a con­test to re­ward them.

“With so many prizes up for grabs, it will surely delight our con­sumers this fes­tive sea­son”.

“More­over, in line with the Min­istry of Health’s call for health­ier liv­ing, we are mov­ing our bev­er­ages to­wards be­ing health­ier by re­duc­ing sugar.

“As such, we have launched Pepsi Black, Lip­ton Green Asia and Mirinda Mix-It which al­lows con­sumers to en­joy the same great taste.”

Health-con­scious con­sumers will have even more to smile about as Mirinda Mix-It is Health­ier Choice Logo (HCL) cer­ti­fied.

This means that on top of en­joy­ing the bub­bly and burst­ing flavours Mirinda Mix-It has to of­fer, con­sumers get to en­joy the re­fresh­ingly tasty car­bon­ated drink with less sugar.

To ex­hil­a­rate con­sumers even more, Mirinda Mix-It and Tesco have launched an ex­clu­sive con­test, “Ce­ri­akan Raya Ber­sama Mirinda Mix-It” with amaz­ing prizes worth RM19,500 up for grabs.

Prizes to be won in­clude cash prizes, elec­tric ice grinders and Tesco vouch­ers that will ex­cite par­tic­i­pants.

Con­sumers just need to go to a Tesco su­per­mar­ket and buy any two bot­tles of Mirinda Mix-It 1.5 litre vari­ants in a sin­gle re­ceipt, an­swer a sim­ple ques­tion — “Mirinda Mix-It has two flavours in one bot­tle. True or False?” and send the an­swer to 012-231 8300 via What­sApp, to­gether with their name as ap­peared in their IC and IC num­ber, in­clud­ing a clear photo of the com­plete orig­i­nal re­ceipt as proof of pur­chase.

For more in­for­ma­tion about the “Ce­ri­akan Raya Ber­sama Mi­randa Mix-It” con­test, visit http://www.etika­hold­ings.com/con­test-and-pro­mo­tions. Con­test ends on June 28.

Mirinda Mix-It Ap­ple-Kiwi (left) and Mirinda Mix-It Ly­cheeS­traw­berry

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