In the East, People Analytics cannot overlook Social Capital data

capturing enterprise communication data, as employees in Indonesian companies typically use a lot of personal email addresses for business communication.

and consumption of insights – is where People Analytics leaders need to be most mindful of culture. For example, while deriving an insight on ‘employee wellness’ from a data set, it is important to understand that each sub-region in Asia looks at it differently. In South Korea and Japan, research demonstrates that the traditional culture is to work long hours. In Singapore, it is a mix of ‘hard and smart’ work. Factors like the extent of hierarchical pedagogy, power distance, generational biases and treatment of social capital versus human capital are examples of the types of nuances that practitioners need to be mindful of.

In conclusion, People Analytics in the West looks at data from a Human Capital perspective for the empowerment of the individual employee. In the East, where community culture prevails, People Analytics cannot overlook Social Capital data. Arun Sundar is an opinion leader in the Asia Pacific technology space. Arun has built, led and advised many technology businesses both in the region and worldwide. He is the Chief Strategy Officer at TrustSphere, a globally recognised pioneer of Relationship Analytics and the Founder of the Social Capital Institute