“Our focus on increasing sales growth in Malaysia is to enable local entrepreneurs to go global.”

WONG MEI INN, eBay head of seller growth (SEA Cross Border Trade)

KUALA LUMPUR: Global e-commerce platform, eBay, which launched its “Go Global with eBay” initiative almost a year ago, has managed to attract more than 3,500 Malaysian businesses.

Head of seller growth (SEA cross-border trade) Wong Mei Inn said eBay was focused on offering localised seller support to catalyse the growth of cross-border trade in the country.

“Efforts in Malaysia are being localised across Asean with a strong focus on Thailand, Singapore and Indonesia,” she said in an interview.

Wong said sellers eligible for the managed account programme could manage their goods more efficiently with access to overseas warehouses, on top of collaboration with carriers and third-party providers via eBay.

“Our focus on increasing sales growth in Malaysia is to enable local entrepreneurs to go global.

“We provide them with access to foreign markets with low entry barriers to enable these entrepreneurs to grow their businesses and generate revenue.”

She said the aim was to leverage the top three export destinations — the United States, Australia and the United Kingdom — to expand their businesses and in turn contribute to the country’s sales growth.

Wong said the US remained as the top export destination, with 55 per cent of Malaysian sellers exporting there.

“The ongoing strength of the US dollar continues to provide good momentum for Malaysia’s eBay exporters, given its position as its largest market.”

“Malaysian businesses not only have the opportunity to grow business further with the local market. Being on eBay will enable them to tap into global market — 170 million active buyers worldwide buying items for more than one billion listings in our marketplace.”

She said eBay was committed to increasing the number of Malaysian small and medium enterprises with an online presence and export.

Wong said as a one-stop solution for Internet retail, eBay was a global platform with local players in mind.