New Straits Times

There’s a special place in hell for Apple suppliers

- IF

you supply parts for the iPhone, there are two ways to mitigate the risk of Apple Inc dumping you: create a component that’s difficult to replicate, or find some new customers.

Dialog Semiconduc­tor Plc, which derives 77 per cent of its revenue from the maker of the iPhone, appears to be taking the latter approach.

It’s been discussing a combinatio­n with Synaptics Inc, a maker of touch-screen technology and fingerprin­t sensors far less reliant on Apple for sales.

The deal is a significan­t effort to untether from Cupertino, but only underlines the weakness of Dialog’s position.

As Apple tries to bring more semiconduc­tor design in-house, chipmakers that focus on silicon and get contract manufactur­ers (usually Taiwan Semiconduc­tor Manufactur­ing Co) to make the product for them are far more vulnerable than those with niche expertise.

Shares in Dialog have slumped after it emerged in November that Apple was preparing its own equivalent components.

Last month, Dialog cut its forecast for sales of power-management chips this year saying demand from Apple is tapering more quickly than expected.

Synaptics, too, has been hurt after Apple decided not to use a fingerprin­t scanner underneath the screen of the next iPhone, opting instead to use front-facing 3-D sensors which unlock the device by scanning the user’s face.

The most promising opportunit­y for Synaptics looks to be Chinese manufactur­ers using the scanners in cheaper devices.

Such deals won’t be as lucrative as supplying Apple, but they spread the risk of losing any one customer.

For the tie-up to work, Dialog will likely need to sweeten its offer: Synaptics rebutted an earlier US$59 (RM235.82)-a-share offer from Dialog in March, said CNBC.

A purchase at even that level would take Dialog’s net debt to more than four times estimated earnings before interest, taxes, depreciati­on, and amortisati­on for next year — a significan­tly higher ratio than its peer group, Bloomberg data showed.

A contrast with AMS AG’s strategy is instructiv­e. The Austrian chipmaker, which now has the highest debt ratio of Dialog’s peers, has in the past three years used that leverage to buy up a number of companies with expertise in 3-D sensors.

That effort is now paying off, with revenue this year set to be almost three times that of 2016.

Instead of expanding in siliconbas­ed technology, AMS turned to materials such as glass and gallium arsenide — giving itself far more protection against Apple making similar products.

Rather than investing in designs that are harder to mimic, Dialog seems to be unimaginat­ively seeking a way to reduce its Apple exposure.

Dialog could support the additional leverage, but its willingnes­s to use up that headroom to secure a single deal only underscore­s toward the grimness of its situation.

 ?? BLOOMBERG PIX ?? As Apple tries to bring more semiconduc­tor design in-house, chip makers that focus on silicon and get contract manufactur­ers to make the product for them are far more vulnerable.
BLOOMBERG PIX As Apple tries to bring more semiconduc­tor design in-house, chip makers that focus on silicon and get contract manufactur­ers to make the product for them are far more vulnerable.
 ??  ??

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