A natural take on beauty

A skincare label embarks on a project to champion beautiful, bare skin

Skincare brand SK-II teams up with American actress Chloé Grace Moretz and world-renowned photo cooperative Magnum Photos in a statement-making artistic movement — #BareSkinProject — to make a bold affirmation to the beauty of bare skin.

It was a first for Moretz to be photographed bare-skinned, with no make-up, by Magnum Photos photographers Christopher Anderson and Alessandra Sanguinetti.

To offer the “most authentic vision of natural bare-skinned beauty”, there was no retouching done for all her photos in the #BareSkinProject.

In an interview with SK-II, Moretz opens up about her first-time experience of being photographed with no make-up, only skincare, for the #BareSkinProject: Moretz uses SK-II’s Facial Treatment Essence day and night. I think they will be excited about the authenticity of the project and the message of empowerment.

This is such a naturalistic campaign and different from what I’ve done so far, which usually involves getting into character to become someone other than myself.

With the #BareSkinProject, it was really refreshing to just be me and to let natural beauty and glow shine through.

like SK-II is backing real, raw beauty and allowing me to be completely bare-skinned and show who I am to the world on a global level, which I think is incredible and exciting.

It’s the right step forward in 2018 and personally, very invigorating and liberating. I felt very confident after the shoot and I would wear my bare skin as a badge of honour now.