Naza Premira loses Aprilia brand to Didi Resources

KUALA LUMPUR: Naza Premira Sdn Bhd, a subsidiary of Naza Group, has lost its second motorcycle brand dealership in a year when The Piaggio Group officially announced the appointment of Didi Resources Sdn Bhd as the official distributor of Aprilia effective August 1.

Piaggio Vietnam chairman and general director Gianluca Fiume, who is also executive vicepresident of Asia Pacific 2 Wheeler, said Didi’s appointment was part of Piaggio’s business strategy to place its Aprilia and Moto Guzzi motorcycle brands “under a single commitment” in Malaysia.

“With Aprilia and Moto Guzzi under one roof, we are able to offer a wider range of motorcycles for potential customers who seek a unique Italian motorcycle experience, backed by superior performance and the rich heritage of these brands.

“We look forward to collaborating closely with Didi Resources to propel both Aprilia and Moto Guzzi to greater heights,” said Gianluca.

Naza Prestige Bikes Sdn Bhd lost its Harley-Davidson dealership for the Malaysian market after a decade last year.

Naza still has the Ducati, Piaggio, and Indian brands in its stable of bikes.

With the move from Naza to Didi, a dedicated showroom for Aprilia and Moto Guzzi brands will be housed at Gasket Alley in Petaling Jaya, together with an after-sales and service workshop manned by a new team with specialised technical skills, trained by Aprilia.

Didi chairman Rewi Hamid Bugo said his company was honoured to be given the opportunity to manage Aprilia, a prestigious Piaggio Group brand for the Malaysian market.

“This complements the Moto Guzzi range, which we established in August last year, and completes our premium Italian motorcycle product range under Piaggio,” said Rewi.