BMW CONCEPT X7 UNVEILED IN MALAYSIA AND SEA

BMW Group Malaysia, the official distributor of BMW and MINI cars in the country, has unveiled the BMW Concept X7 iPerformance for the first time in Malaysia and Southeast Asia.

“Luxury has a whole new meaning. Luxury is the ability to define an experience. This was first unveiled at the BMW Luxury Excellence Pavilion through the BMW Concept 8 Series early this year. We are proud to once again share this vision of progressive luxury through the BMW Concept X7 iPerformance,” said its managing director and chief executive officer, Harald Hoelzl, at the event.

The BMW Concept X7 iPerformance is welcomed by the success of BMW Group Malaysia in the first half of this year. The company managed to deliver more than 6,400 units of BMW, MINI and BMW Motorrad vehicles to owners, a 11 per cent growth compared with the same period last year.

During the same time, BMW recorded an 11 per cent increase by delivering more than 5,300 vehicles to new BMW owners. Likewise, MINI registered an 18 per cent with the deliver y of more than 550 MINIs. BMW Motorrad saw a rise of 8 per cent with over 540 new owners.

The success in Malaysia echoes that of the BMW Group worldwid , which saw a 35th consecutive q - ter of sales growth with its bes first-half-year sales with 1,242,507 BMW, MINI and Rolls-Royce vehicles delivered to customers.

Additionally, year-to-date deliveries of the electrified BMW and MINI vehicles totalled 60,660, confirming the BMW Group’s position as a leading global provider of premium electrified mobility.

BMW Group Malaysia’s portfolio of Plug-In Hybrid deliveries in Malaysia now accounts for more than half total vehicle deliv with more is well th “The progressive take on luxury is closely linked to the number 7 in the BMW model scheme. The BMW 7 Series luxury saloon has served as a paragon of exclusive driving pleasure for more than 40 years now. “Game-changing innovations, benchmarking comfort and contemporary design and dynamics mark out its progressive character in the curencapsulates rent family of luxury BMWs. Taking it l vel hi her is the BMW Concept X7 r which introduces the ehicle DNA into d added. on- the brand’s modern understanding of visionary mobility and progressive luxury.

It is not merely a look ahead of the future production model, but also a case study in modernity, luxury and presence, which will set a new benchmark in the luxury segment.

The BMW Concept X7 iPerformance was to be showcased at Bangsar Shopping Centre from yesterday till Sunday during the BMW X Range Roadshow.