DIDI RESOURCES APPOINTED AS NEW APRILIA DISTRIBUTOR

DIDI Resources Sdn Bhd has been appointed as the official distributor of Aprilia, effective Aug 1. Gianluca Fiume, chairman and general director of Piaggio Vietnam amd executive vice-president (Asia Pacific) of 2 Wheeler, said Didi’s appointment is part of Piaggio’s business strategy to group the motorcycle brands of Aprilia and Moto Guzzi “under a single commitment” in Malaysia.

“With Aprilia and Moto Guzzi under one roof, we are able to better offer a wider range for potential customers who seek a unique Italian motorcycle experience backed by superior performance and rich heritage of these brands.

“We look forward to collaborating closely with Didi Resources to propel Aprilia and Moto Guzzi to greater heights,” Gianluca said in a press statement.

With the move, a dedicated showroom for Aprilia and also Moto Guzzi brands will be housed at Gasket Alley in Petaling Jaya, an aftersales and a service workshop with a new team equipped with specialised technical skills and expertise, fully trained by Aprilia.

Didi chairman Rewi Hamid Bugo said his company was honoured to be given the opportunity to manage Aprilia, a prestigious Piaggio Group brand for the Malaysian market.

“This complements the Moto Guzzi range, which we have established since August 2017, and completes our premium Italian motorcycle product range under Piaggio,” he said.

“Through this acquisition, Didi Resources is firmly committed to building the Aprilia brand through a dedicated aftersales support, strengthening of the Aprilia community and ensuring that engagement with the brand is continuous in the light of a competitive two-wheel environment in Malaysia.”