New Straits Times

80,000 at Ram Jam Festival

- SOME Ahirine Ahirudin

8,000 visitors attended the inaugural Ram Jam Festival at Gasket Alley in Petaling Jaya, Selangor, over the weekend, making it one of the most successful bike events in Malaysia this year.

The festival combined a vintage carnival with a night club scene, where there were live bands and an Octoberfes­t-like ambience.

The music was replaced at the end of the night with the screening of the World Cup football final between France and Croatia.

Those uninterest­ed in football were entertaine­d by skate jam sessions and art exhibition­s. Visitors had a huge array of food trucks to choose from.

At the vintage carnival, visitors had a close look at classic machines, such as the Impala, made popular by the television series ‘Supernatur­al’.

Motorcycle enthusiast­s got to view the latest models from Harley Davidson and Moto Guzzi, which are the main stay of Gasket Alley.

“Worldwide, it’s a challenge to get youngsters interested in motorcycle­s, especially brands like Harley Davidson,” said Juan Chow Wee, Didi Resources Sdn Bhd general manager.

“Events like Ram Jam combine the lifestyle of the young with our motorcycle.”

Didi Resources head of branding Liyana Abdullah said Ram Jam had received the endorsemen­t of Tourism Malaysia.

“Ram Jam Festival was included in Tourism Malaysia’s newsletter recently,” she said, adding that Tourism Malaysia would give full support to Gasket Alley for future collaborat­ions.

Singer Noh Salleh, a biker, was one of the celebritie­s seen at the Ram Jam festival. The other was former deputy prime minister Tun Musa Hitam.

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