‘CYCLING IS ALL ABOUT LIVING THE MOMENT’
Product sponsor says C-Cycle Challenge offers best cycling experience
TREKNOLOGY Multisport Sdn Bhd is confident that the C-Cycle Challenge will get more Malaysians interested in taking on exciting cycling adventures.
Its marketing and wholesale manager, Darrell Chin, said there had been a steady growth in people’s interest in cycling for the past three to five years.
Treknology is the product sponsor of the C-Cycle Challenge, which is expected to attract 1,300 participants this year.
“The C-Cycle Challenge is an event that offers the best cycling experience to our employees and customers, with the highest level of quality, service, and integrity.”
He said there was a misconto ception that people needed spend a fortune on quality sports bicycles.
“This is not true as those who want to take up cycling can still enjoy the fun without having to spend big,” he said in an interview with the New Straits Times.
He said there were affordable and mid-range bikes in the market that catered to every cyclist’s budget.
Chin said Treknology aimed to provide customers with the best cycling experience, and this included ensuring that people had access to affordable bikes.
“Cycling is all about living the moment — friendship, family, passion, achievement and, above all, happiness.”
Treknology, which is a part of the Treknology3 Group of comSingapore, panies from is among the top distributors and retailers of imported bicycles and cycling accessories, such as TREK, SRAM, Bontrager, Saris, CyHelmets, cleOps, Kask and DT Swiss, for more than 32 years.
Its stores are located in SelanDamansara), gor (Kota Johor (Iskandar Puteri) and Penang (Sungai Nibong).
The showroom in Kota Damansara is touted as the nation’s largest bike shop.
Chin shared some tips for CCycle Challenge participants.
“One important aspect is to tune up your bicycle before the ride. At Treknology, our employees are passionate cyclists who can provide advice and top notch customer service.”
Chin reminded participants that cycling on the road with other vehicles would require concentration.
“Last but not least, have fun at the event and use it as an opportunity to build friendships.”
Treknology brand ambassador Peter Davis, who is a mixed martial arts superstar, actor and model, shared his cycling experience.
From a very young age, Davis, who grew up in Britain, has been interested in bikes.
In fact, he reckoned that he was born to ride.
Davis, 37, regarded his love for cycling an intrinsic part of his personality.
“I used to ride to school when I was 10, wearing a helmet to ensure safety. When I was 16, my friends and I started upgrading our bicycles. Changing tyres, brake pads, handle bars and pedals were all we could afford back then.”
He said cycling was a quality way for people to bond.
Previously into mountain biking, Davis became more involved in road cycling after he moved to Malaysia more than 10 years ago.
It started when his friends invited him for a ride.
He bought a bicycle back in the United Kingdom for £60 (RM320), and, together with some parts he still kept, shipped it to Malaysia.
He said he usually cycled in Hulu Langat, Genting Sempah and Fraser’s Hill.
Along the way, he got closer to nature and discovered breathtaking sceneries.
“The only thing is , you have to start early in the morning or late at night. Otherwise, you get a bit crispy, but Malaysia is a fantastic place for cycling.
“I’m passionate about cycling here,” said Davis, adding that he loved to race with friends and beat his own record.
Treknology will showcase its TREK bicycles and accessories at the C-Cycle Challenge, including demo bicycles for those who want to experience riding TREK bicycles and understand the brand’s technology.
The C-Cycle Challenge is held in partnership with property developer Eco World Malaysia, with Bank Muamalat the event’s official bank.
It is set to take place at Eco Sanctuary, south of Kota Kemuning in Teluk Panglima Garang, Selangor.
Now into its second edition, the event was scheduled to be held on May 13 but has been postponed to Sept 23.
The new date is to enable organisers more time to plan and promote the event, touted as the nation’s premier cycling challenge.
The C-Cycle Challenge is sanctioned by the Malaysian National Cycling Federation.
For this year’s challenge, a new scenic route — passing seaside and hills — will be introduced for cyclists to showcase their skills and strategise the team’s approach.
Riders will be flagged off from EcoWorld Sales Gallery at Persiaran Eco Sanctuary and split into two routes, either a 160km race track or a 35km Fun Ride.
For the race categories, there are the Men’s Open (for those aged 18 to 39), Women’s Open (15 years and above), Senior Men’s Open (40 years and above) and Team Cycling (minimum of six participants), with a registration fee of RM160.
The Fun Ride category is open to all, with a registration fee of RM50.
Contestants stand to win RM37,700 in prize money.
There will be a lucky draw with prizes worth more than RM49,000 up for grabs.
Participants can register at www.nst.com.my/c-cycle before the closing date on Aug 24. They will be entitled to a three-month prepaid e-paper subscription.
All participants are covered by a basic complimentary personal accident insurance by the appointed insurance panel of the the New Straits Times Press (M) Bhd.
The insurance coverage is valid from the start until the end of the race.