New Straits Times

When Provence comes to you

Delight your five senses at L’Occitane’s pop-up, writes Syida Lizta Amirul Ihsan

- Slizta@nst.com.my

WHICHEVER way you look at it, the current Instagram-fuelled social landscape and the #fomo syndrome fuel the need for pop-ups, the transient, short-term experience store that permanent fixtures cannot provide.

You can go crazy with pop-ups and the public can have a 360 degree immersive experience of your brand.

Include games, freebies, food and endless Insta-ready photo background­s and the story of your brand will play like an orchestra on Instagram when you scroll down the hashtag.

From Aug 20-26, beauty brand L’Occitane will play host to the Experience L’Occitane pop-up in Mid Valley Megamall, Kuala Lumpur. It promises “an immersive, Provencal-inspired experience that will delight all your five senses.”

There will be a Texture Bar where you can try out the textures and scents of the brand’s skincare range.

Upon arrival, an atmospheri­c scented bubble shower will greet you where you can discover the key botanicals ingredient­s used in its famed products.

There is also an Interactiv­e Infinity Room where you can marvel at the sight of hot air balloons, transporti­ng the Immortelle flowers over Provence’s natural landscapes.

Take a selfie or two to share the beauty of Provence with your friends. Lastly, to tantalise tastebuds, the L’Occitane Cafe will let you enjoy a cuppa. Simply sit back, relax and sip.

For this, L’Occitane Malaysia teams up with Yeast Bistronomy executive chef Frank Denis Ruidavet for a week of French food with a local twist, using the same ingredient­s L’Occitane uses in its skincare range.

The cafe resembles an actual café with proper setting and sit-down dining, ordering menu and delightful Provencal-inspired edible desserts and beverages.

The café menu will see an array of exclusivel­y-curated desserts like creme brulee and macaroons with cherry blossom, almond, rose, lavender, lemon citrus and bergamot. You can also try one of Provence’s traditiona­l candies, Calissons - air flown from Provence.

But first, register at www.experience­loccitane.com to skip the queue during the event.

Macaroons using ingredient­s in L’Occitane products.

 ??  ?? Macaroons, mini mango citrus tart and coffee.
Macaroons, mini mango citrus tart and coffee.
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