Females entrepreneurs shaking up the beauty business
THERE has never been a better time to be a female beauty entrepreneur - that is, if you believe the data from the new list of America’s Richest Self-Made Women compiled by Forbes. The business publication has released its list of the top 60 self-made women earners in the US. Of the seven newcomers, five have made their fortunes in the beauty and wellness industry.
So, who are they?
ANASTASIA SOARE
Leading the beauty pack is Anastasia Soare, who claimed spot No.21 on the list, with a US$1 billion (RM4.08 billion) fortune.
Soare launched her Anastasia Beverly Hills brand of makeup in 2000, and the line soon became famous for its signature brow-shaping products, which corresponded beautifully with the rise of “Insta-beauty” and the bold eyebrow trend. The company expanded into colour cosmetics in 2014.
KYLIE JENNER
In 27th place on the list is Kylie Jenner, the reality TV star-turned-cosmetics-CEO who has amassed a US$900 million fortune from Kylie Cosmetics, the online makeup brand she founded in just 2015 with her debut Lip Kits.
She has since gone on to expand her rapidly-growing portfolio to include products for eyes, lips and face, as well as tools such as makeup brushes.
HUDA KATTAN
Huda Kattan began her beauty career as a makeup artist and blogger, before going on to found her own line of false eyelashes in 2013.
Her Huda Beauty cosmetics brand now spans eye, lip and face makeup and has earned Kattan US$550 million, and spot No. 37 on the list.
ANNE WOJCICKI
Anne Wojcicki’s personal genomics company 23andMe allows users to use DNA samples to find out more about their ancestry and family history. It has made her US$440 million and garnered her spot No. 44 on the list.
KIM KARDASHIAN WEST
Jenner’s older sister Kim Kardashian West put her own stamp on the beauty industry last year, with the launch of her KKW Beauty and KKW Fragrance brands.
Both have seen incredible success since their conception, netting Kardashian US$350 million. She is placed at No.54 on the list.