‘Bring back more’ campaign
AMERICAN Tourister embarks on a campaign to put the joy back into travelling while allowing its consumers to ‘Bring Back More’ from their travels. Simply titled ‘Bring Back More’, the campaign accentuates that the best part of travelling is what is brought back from the journey.
As part of the campaign, every purchase of regular priced medium or large-sized American Tourister luggage, will entitle customers to receive a RM50 voucher for their baggage allowance while stocks last. The promotion runs from Aug 5 to the end of the year.
Since its inception in 1933, American Tourister has grown to become one of the most trusted and recognised brand names. The brand marries superior quality with contemporary, trendy designs with great value, offering a wide selection of travel gear for travellers from all walks of life.
“Part of our success today is owed to the strategic partnerships that we have forged. This year is especially a significant one for the American Tourister brand with a vast array of game-changing partnerships, exciting product lines and a distinctive positioning encouraging customers to bring back more from each and every journey,” said Satish Peerubandi, general manager of Samsonite Malaysia and Singapore.
Still hot off the excitement of the recently concluded World Cup, Peerubandi also announced the signing of international football superstar and fashion icon Cristiano Ronaldo as the brand ambassador.
“Dynamic, stylish and confident, Ronaldo embodies the soul of American Tourister — a functional yet cool brand that appeals to people from all walks of life and from around the globe. The brand represents the epitome of fashion-chic luggage and embodies the characteristics of the effervescent, spirited and adventurous with a zest for life — much like the game of football, which is why we couldn’t think of a more fitting person than Ronaldo to be our brand ambassador,” he added.
Meanwhile, Country head of Samsonite (Malaysia), Ambert Khoo said the campaign ties in with the brand’s unique offering and value to customers. “In its simplest form, American Tourister is a brand that reflects the joy of travel and that joy is self-evident in what you bring back from any travel experience hence our campaign positioning of ‘Bring Back More’,” he added.
“In line with this theme, we have organised what we believe to be a rather unique campaign running until the end of the year; exciting and energising consumers to get on board the wonderful world of travel with American Tourister.”
American Tourister products are available at selected major retail outlets.