MERCEDES-BENZ OPENS NEW AUTOHAUS IN KUANTAN

MERCEDES-Benz Malaysia (MBM) and its dealer partner, Asbenz Stern Sdn Bhd (Asbenz Stern), have launched their latest Autohaus in Kuantan, Pahang.

The Mercedes-Benz Asbenz Stern Kuantan Autohaus offers sales, service and spare parts (3S) in its Autohaus and Service Centre for a comprehensive end-to-end customer experience. Staffed by eight sales and 12 customer service personnel, the service centre is equipped with 10 work bays and an inspection bay.

With a service capacity of 250 vehicles per month, and a display capacity of seven Mercedes-Benz vehicles, the Asbenz Stern Autohaus and Service Centre, has a total built up area of 17,356sq ft and is designed with the Mercedes-Benz Presentation System II (MPS II) Autohaus concept and the latest Mercedes-Benz corporate identity (CI).

The Autohaus is equipped with the interactive I-Showroom feature. With a swipe of a finger, customers have the freedom to explore and learn more about the latest Mercedes-Benz products and promotions.

“Today, together with our dealer partner, Asbenz Stern, we further underline our commitment to the east coast region. The Mercedes-Benz Asbenz Stern Kuantan Autohaus demonstrates our commitment to enhancing our customer touch points, delivering to our customers the Best Products and Best Customer Experience,” said Mercedes-Benz Malaysia President and CEO, Dr Claus Weidner at the launch.

Weidner said as a pioneer in automotive technology and innovation, Mercedes-Benz’ focus was on developing key areas including talent, technology, production and services, complemented by collaborations with dealers.

This he said ensured its customers received unparalleled care and customer service experience,

Meanwhile, Asbenz Motors Sdn Bhd managing director Goh Chuan Kiong said the outlet would enable them to reach customers in the area, as well as across the east coast.

“It gives us great pride to extend our reach and presence to the East Coast, giving us the opportunity to deliver the Asbenz brand of service and hospitality to customers in Kuantan and across the East Coast. Asbenz stands proud as a multi-location authorised MercedesBenz dealer from our beginnings in Sungai Petani with Asbenz Motors to this milestone now, Asbenz Stern in Kuantan. We are ready to demonstrate ‘Nothing but the Best’ in our commitment to our customers, in line with the Mercedes-Benz brand promises of best products and the best customer experience,” he said.

Through the establishment, Asbenz Stern aims to develop the untapped Kuantan market and further establish the Mercedes-Benz brand in the east coast. This includes providing premium brand experience in retail and customer services to a growing Mercedes-Benz fan base and more job opportunities for the local community to pursue with the Mercedes-Benz network.

Asbenz Motors Sdn Bhd’s partnership with Mercedes-Benz began in May 2004 with its first MercedesBenz authorised Autohaus offering sales and customer services in Sungai Petani, Kedah.

Todate, approximately RM 5 million has been invested by Mercedes-Benz Malaysia and Asbenz Stern in the development of the Kuantan Autohaus and Service Centre.

The Mercedes-Benz Asbenz Stern Kuantan Autohaus launch expands the German marque’s presence along the east coast.

Overall, Mercedes-Benz Malaysia retains the largest premium network coverage in Malaysia with 34 Autohauses nationwide.