New Straits Times

Profiteeri­ng expected to be low

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KUALA LUMPUR: Tax experts expect minimal profiteeri­ng activities after the implementa­tion of the Sales and Services Tax (SST).

They believe consumers are getting savvier and have better means to punish businesses that inflate prices irresponsi­bly.

Malaysian Retail Chain Associatio­n treasurer-general Datuk Alex Wong said consumers now had the power and could use social media to their advantage, which could result in companies losing business.

“These days, you cannot increase prices irresponsi­bly, otherwise you will be punished. Therefore, I see minimal profiteeri­ng activities after SST is implemente­d,” he said at the “Masterclas­s Forum: Impact of GST to SST” organised by CPA Australia in collaborat­ion with the New Straits Time Press.

Baker Tilly Malaysia tax services leader Anand Chelliah said in an open market system, it was impossible for businesses to make excessive profits.

“When the new tax system is brought into the picture, the supply and demand can correspond accordingl­y.

“In an open market, some businesses may increase their price irresponsi­bly, taking advantage of the uncertaint­y in the market. like in this case SST. However, at the end of the day, these uneth-

ical businesses will lose out.”

Experts said SST benefited businesses, promoting ease of doing business and economic growth.

For example, Ernst & Young Tax Consultant­s Sdn Bhd director Jalbir Singh said unlike SST, companies exempted from GST had an issue with their cash flows, particular­ly in getting refunds.

“Cash flows should not be a problem with GST, but these companies had complained that they did not get the refunds in time.”

Malayan Banking Bhd head of group tax and performanc­e reporting Surin Segar said SST would help the economy grow.

“SST covers fewer items as compared to GST. Also, GST had the cascading effect (some items are doubly taxed), which increased the cost of doing business.”

 ?? PIC BY AZIAH AZMEE ?? (From left) Malaysian Retail Chain Associatio­n treasurer-general Datuk Alex Wong, Domestic Trade and Consumer Affairs Ministry Enforcemen­t Division chief assistant director Kala Devi Kailasam, Sunway University Associate Professor Dr Chang Chee Fei and Baker Tilly Malaysia tax services leader Anand Chelliah at a forum at Balai Berita Bangsar in Kuala Lumpur yesterday.
PIC BY AZIAH AZMEE (From left) Malaysian Retail Chain Associatio­n treasurer-general Datuk Alex Wong, Domestic Trade and Consumer Affairs Ministry Enforcemen­t Division chief assistant director Kala Devi Kailasam, Sunway University Associate Professor Dr Chang Chee Fei and Baker Tilly Malaysia tax services leader Anand Chelliah at a forum at Balai Berita Bangsar in Kuala Lumpur yesterday.

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