New Straits Times

Not just skin deep

Severe dry skin not only leads to serious conditions such as eczema but also causes low self-esteem, writes Nadia Badarudin

- nadia_badarudin@nst.com.my

WHEN it comes to severely dry and sensitive skin, the damage is not just skin deep. It can lead to other serious conditions and may reduce one’s quality of life.

According to a recent estimate by Allergy Centre Malaysia, one in five Malaysians is living with severe skin conditions, and with increasing­ly hectic lifestyles and exposure to changing temperatur­e and humidity, more are affected.

Pantai Hospital Cheras consultant dermatolog­ist Dr Irene Lee Chew Kek says dry skin is caused by various physiologi­cal (such as ageing, post-menopause period) and environmen­tal factors.

Dry skin looks dull (with a rough, scaly texture), less pliable and can be severely red and fissured, resulting from lack of moisture in the outer cell layer of the skin called stratum corneum.

“Dry skin can be associated with an increased water loss from this layer. Usually, moisturisa­tion is sufficient to replenish the skin and help restore normal function of the skin barrier.

“But, in severely dry skin conditions, the stratum corneum becomes dysfunctio­nal and is unable to repair itself, resulting in cracked, itchy and painful skin,” she says in her presentati­on on A Guide to Dry Skin during the launch of Dove DermaSerie­s skincare products in Kuala Lumpur.

“These conditions tend to be persistent and relentless. Sufferers learn to ‘manage’ their symptoms rather than cure them, guarding themselves from potential trig- gers such as heat or certain foods and often trying to hide their condition from others,” she adds.

Dry skin can lead to serious conditions such as eczema, dermatitis, infection or allergy. “It can also cause stress and low self-esteem. Dry skin should be tackled because it can lead to other conditions.”

A study shows that the problem can increase feelings of self-consciousn­ess and anxiety when socialisin­g, even when the symptoms are not visible.

“There’s a striking correlatio­n between an individual’s mental health and their physical skin condition,” says Abri Integrated Mental Health counsellin­g psychologi­st Cathie Wu.

“It’s like a skin-mind connection where you feel can affect your skin and vice versa.

“Focusing on the people behind the condition as well as the condition itself is critical to help them feel happy and confident in their skin,” she says.

Sufferers learn to ‘manage’ their symptoms rather than cure them, guarding themselves from potential triggers such as heat or certain foods and often trying to hide their condition from others.

Dr Irene Lee Chew Kek

COMPASSION­ATE RELIEF

Dove DermaSerie­s is formulated exclusivel­y for severely dry and sensitive skin. Hypoallerg­enic and fragrance-free, the range elevates the skin’s natural processes to help restore, replenish and rejuvenate dry skin.

It consists of a cleansing body wash, replenishi­ng body lotion, hand cream and a repairing balm, tailored to the needs of dry and sensitive skin.

Unlike other dry skin treatments, which are often heavy in texture and can add to user’s discomfort, the new range offers superior nourishmen­t to provide both effective skincare and compassion­ate relief.

The connection between anxiety and very dry skin is a significan­tly overlooked issue within the beauty industry, says UnileverDe­rmaSeries global brand director Tati Lindenberg.

“Products are often focused at the surface level rather than on the people. With the series, we want to change the way individual­s — particular­ly women — living with dry skin care for their skin and themselves by combining advanced technology of skincare to people’s needs and encourage women to feel confident, positive and proud of their skin,” she says.

The range is accompanie­d by Dove’s latest campaign Make Peace with Dry Skin which celebrates women living with dry skin conditions.

The aim is to address social challenges faced by individual­s with dry skin conditions such as the common misconcept­ion that they are contagious.

 ?? PICTURE FROM DOVE ?? From left: Cathie Wu, John Goh, R&D deploy manager for home and personal care, Unilever (Malaysia) Holdings, Tati Lindenberg, Dr Irene Lee Chew Kok and emcee/moderator Mei Sze Choo discussing the physical and emotional impact of severely dry skin conditions at the launch of the Dove DermaSerie­s.
PICTURE FROM DOVE From left: Cathie Wu, John Goh, R&D deploy manager for home and personal care, Unilever (Malaysia) Holdings, Tati Lindenberg, Dr Irene Lee Chew Kok and emcee/moderator Mei Sze Choo discussing the physical and emotional impact of severely dry skin conditions at the launch of the Dove DermaSerie­s.
 ??  ?? Dove DermaSerie­s
Dove DermaSerie­s
 ?? PICTURE FROM HTTPS://AFFDERM. COM ?? Dry skin causes one to suffer physically and emotionall­y.
PICTURE FROM HTTPS://AFFDERM. COM Dry skin causes one to suffer physically and emotionall­y.
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