MERCEDES-BENZ GROWS MAR­KET SHARE

New Straits Times - - CBT - By Goh Thean Howe

WITH an­other six model launches be­fore the end of the year, Mercedes-Benz Malaysia (MBM) is con­fi­dent of sur­pass­ing last year’s sales of 12,045 units by end of year.

“We are very con­fi­dent of ex­ceed­ing last year’s sales fig­ure with the ex­cit­ing new prod­uct launches,” said vice-pres­i­dent for sales and mar­ket­ing Mark Raine, dur­ing the com­pany’s third quar­ter 2018 (Q3) per­for­mance brief­ing re­cently.

The com­pany achieved a record high sales vol­ume of 10,143 units in the first nine months of this year, an in­crease of 16 per cent com­pared with the same pe­riod last year.

Its mar­ket share in­creased to 2.5 per cent from 2.3 per cent in 2017.

Most of the sales come from the lo­cally-pro­duced lim­ou­sines, namely the Mercedes-Benz C-Class, E-Class and S-Class, which col­lec­tively recorded a to­tal of 6,344 units sold.

The com­pany’s pre­mium com­pact cars com­pris­ing the A-Class, B-Class, GLA-Class and CLA-Class recorded 1,258 units sold.

These two seg­ments recorded a growth of 21.1 per cent and four per cent re­spec­tively, com­pared with the third quar­ter last year.

Mercedes-Benz’s pre­mium SUV range recorded 1,960 units de­liv­ered, which trans­lated to a 3.4 per cent in­crease com­pared with Q3 2017.

The Dream Cars col­lec­tion also reg­is­tered a 40 per cent surge with 570 units sold.

Mean­while, the fi­nanc­ing arm of MBM, Mercedes-Benz Ser­vices Malaysia, has con­tin­ued its growth tra­jec­tory in Q3 of 2018, main­tain­ing a ser­viced port­fo­lio of over RM2.5 bil­lion and con­tin­ues to fi­nance four out of 10 Mercedes-Benz cars sold in the coun­try.

To di­ver­sify its fund­ing sources in an­tic­i­pa­tion of fur­ther growth prospects in the lo­cal mar­ket, MercedesBenz Ser­vices Malaysia has re­cently is­sued a RM3 bil­lion cor­po­rate bond pro­gramme in Malaysia.

Mercedes-Benz Ser­vices Malaysia has re­ceived a AA credit rat­ing by the in­de­pen­dent credit rat­ing agency RAM and its first is­suance of RM250 mil­lion of the bond pro­gramme has been taken up by lo­cal in­vestors.

“MBM was es­tab­lished more than 15 years ago. With RM1 bil­lion in­vested to date, our key fo­cus has been and re­mains tak­ing a holis­tic ap­proach to au­to­mo­tive ex­cel­lence and cus­tomer ex­pe­ri­ences with a cus­tomer cen­tric strat­egy,” said its pres­i­dent and chief ex­ec­u­tive of­fi­cer, Dr Claus Wei­d­ner.

Most of the sales come from the lo­cally-pro­duced lim­ou­sines, namely, the Mercedes-Benz C-Class, E-Class and S-Class, which col­lec­tively recorded a to­tal of 6,344 units sold.

MBM pres­i­dent and CEO Dr Claus Wei­d­ner at the com­pany’s third quar­ter 2018 per­for­mance brief­ing

Newspapers in English

Newspapers from Malaysia

© PressReader. All rights reserved.