‘Cut mobile charges before Rakuten entry’
TOKYO: Japan’s government wants to see greater price competition among the nation’s three dominant mobile phone network providers before e-commerce firm Rakuten Inc enters the market in October next year with plans for lower smartphone charges.
Chief Cabinet secretary Yoshihide Suga has said carriers NTT DoCoMo Inc, KDDI Corp and SoftBank Group Corp have the potential to cut mobile charges by as much as 40 per cent.
Rakuten aimed to charge less than the dominant three carriers, said Suga at a regular news conference, here, yesterday.
“Until then, we want competition to accelerate and the three companies’ market domination needs to be eliminated,” he said.
A Rakuten spokesperson said the company was considering pricing at a similar level to its current wireless offering.
Rakuten is at present a virtual network operator, where it leases capacity and does not own the network.
Suga also said it was “extremely important” to ensure competition works, which was the government’s responsibility.
“If the competition works, I think prices will inevitably fall,” he said in an interview with the Sankei newspaper published yesterday.
The government wants household mobile charges to fall to help stimulate spending elsewhere and boost overall consumption, which has been weak spot in the economy.
But a 40 per cent drop in mobile charges could slow core consumer inflation.