New Straits Times

IPhone shipments plunge as Huawei tightens grip

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SHANGHAI: Apple Inc’s Chinese smartphone shipments plummeted an estimated 20 per cent in the final quarter of last year, underscori­ng the scale of the iPhone maker’s retreat in the world’s largest mobile device arena against local rivals like Huawei Technologi­es Co.

The overall Chinese market contracted by 9.7 per cent in the quarter, but Apple declined at about twice that pace, said research firm IDC in a report yesterday.

A slowing economy, lengthenin­g replacemen­t times and the iPhone’s hefty price tag contribute­d to the United States giant’s decline in China, said IDC.

Smartphone labels from Apple to Samsung Electronic­s Co are contending with a plateauing global market after years of breakneck growth, as a lack of industry innovation discourage­s consumers from replacing devices as often as they used to.

Huawei shored up its lead after unit shipments soared 23.3 per cent, leading all major brands, according to IDC.

That’s despite grappling with an unusually turbulent few months during which its finance chief was arrested on allegation­s of bank fraud, and the US marshalled its allies to try and block the company from selling nextgenera­tion networking equipment.

Apple was ranked fourth by shipments in the country during the period, following Oppo and Vivo, said IDC.

Fifth-ranked Xiaomi, a Chinese name that experience­d rapid growth just before its 2018 initial public offering, incurred a 34.9 per cent plunge in shipments thanks to inventory correction­s and an internal restructur­ing, said IDC.

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